Travel
TRAVEL LIGHT Welcome to Sandwichgate
by John Burroughes Managing Director, Uniglobe Preferred Travel
W
e all know that both Brexit and President elect Trump have been a seismic shock to the political establishments, global stock markets and commerce in general. But nothing prepared us for the crusty backlash that emerged when British Airways announced it was to end its inclusive food offering on its short-haul economy class.
Meldrew, the only thing that has stopped mass protests of people pitching up at runways across the country is the fact that British Airways have very cleverly partnered with another iconic British brand, namely, M&S.
offerings are truly British, both in production or contents, what would Victor classify as a truly British sandwich? Let us turn our attention to a much bigger revolution of which “Sandwich Gate” is but a ripple on the shore.
A stroke of marketing genius from British Airways, but extremely off putting for the Victors of this world who really wanted to yell, “I don’t believe it.”
Judging by comments I have read, by what are clearly genetic mutations of Victor
But rather than get embroiled in the intricacies of whether the contents of said
I use the word revolution, for this is what the travel industry is currently engaged in. BA’s recent change is but a very small step towards its ultimate streamlining, which it must undergo to keep ahead of the fierce competition within the industry.
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