ACES Magazine - issue 3

Page 10

Banking

NOT ALL BANKS ARE THE SAME… Handelsbanken has been rated top for customer satisfaction for the last eight years. The Handelsbanken Stockholm Headquarters

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ver recent years, Handelsbanken has steadily made a name for itself among local customers looking for a more personal, long term relationship with their bank. Its distinctive approach is based on a belief that experienced local bankers are best placed to understand the customers that live, work and trade in their town. For this reason, the overwhelming majority of decisions are made by the customer’s branch team. Demand for Handelsbanken’s modern day take on traditional banking has helped the bank grow to serve over 200 British communities, including branches in Eastbourne, Brighton, Hove and Haywards Heath.

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For customers of Handelsbanken, the branch is the bank. Not only are staff empowered to make credit decisions and build bespoke solutions locally, but they are also available to handle a customer’s day to day banking requirements in person, rather than through call centres. Neil Hooper, Manager of Handelsbanken’s most recent local branch in Eastbourne comments: “I am delighted to be celebrating our first year here in Eastbourne. We believe that local people are best placed to make decisions involving their customers, and all of the team here live in the area. We are free from sales targets, mass marketing campaigns or bonus incentives - everything we do stems from our focus on customer relationships.’’


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