THE DO LECTUREs :
HOW TO BUILD A GREAT BRAND WITH VERY LITTLE MONEY -David Hieatt
LOVE The easiest way to get your customers to love your brand is for you to love it first. The biggest mistake you can make in life is to do something just for the money. People living for the weekend are people who are dead 5 days a week. Love pays well: Not just in a pay cheque but in your health, in your happiness, in your day to day and family life.
CHANGE Is your idea going to change something? HAVE A PURPOSE: All businesses understand what they do. Not all understand why they do it.
I am a runner. Some days the wind is against me. Having the wind with me is like a Zeitgeist.
PEOPLE BUY WHY YOU DO SOMETHING
Everything is easier when it’s with you and harder when it’s against you.
Brands with a purpose have real strength to them. They have a reason to exist. That’s the important stuff.
Lot’s of people start businesses but have no idea if the Zeitgeist is with them or against them.
The customer knows it’s important too.
They have not considered the trend. They have not asked themselves what the customer will want in the future.
In the beginning it won’t make you rich, but it will make you happy.
NICHE
IDEAS
How to identify a niche before others?
If you don’t have a big budget – have a big idea. Great ideas cost no more than the rubbish ones – that’s nice to know! Ideas don’t care about who you are or where you are. they don’t go to the ones with the most money or the biggest smiles. Be different? Be better. If you can’t be different be better, but ideally be both. Be experimental, try things out. Make small bets, fail fast, ask yourself why it failed. Don’t let it put you off. Biggest success may well come from failure.
BE FIRST
STORY A great brand is a great story. Think of it as a film: Who are the lead characters? What is the struggle? The setting? Once you do this you start to give your brand some human qualities – that’s important. Us humans like traits. We like David v Goliaths, Good v Evil and Right over might.
Part of your job as an entrepreneur and a brand builder is – to always have your radar on. Notice new behaviors, patterns and unanswered needs. Study trends and watch the zeitgeist. Ask people questions. Go looking for that star
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Carry a notebook/write notes to yourself (One day, they might be important).