ADVERTORIAL
Presenting opportunities for the healthcare sector in Asia MEDICAL FAIR ASIA 2018 29-31 August, Marina Bay Sands, Singapore
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he healthcare industry in Asia Pacific is expected to grow at 11.1% in 2018, making it one of the fastest growing regions in the world, compared to the global healthcare average growth of 4.8% a year. The positive growth is fuelled by increasing adoption of technology, innovative healthcare access programmes and delivery of care outside traditional hospital settings, says research firm Frost & Sullivan. It projects the Asia Pacific healthcare market to grow to US$517 billion in 2018. Demand for healthcare in the region is growing due to three major factors: an ageing population, a growing population and the rise of the middle class, especially since a large concentration of two thirds of the global middle class will be in Asia Pacific by 2030. Meanwhile, Singapore is expected to inject more resources into healthcare. By 2030, almost 1 million Singaporeans will be over the age of 65, and elderly healthcare will rise tenfold over the next 15 years to more than S$66 billion annually. All of the above bode well for the MEDICAL FAIR ASIA show to be held from 29-31 August at Marina Bay Sands, Singapore. The three-day exhibition is Asia’s leading event for all those involved in medical and healthcare, with a showcase of over 1,000 exhibitors and 10,000 medical products. While on the global digital healthcare front, according to Global Market Insights, the global IoT healthcare market is expected to exceed US$10 billion by 2024, while the global mHealth market is set to reach US$10.2 billion by 2018. Thus, technology is encapsulated in healthcare, where it goes beyond convenience, helping to save lives. At MEDICAL FAIR ASIA, technology will come alive with products and solutions with far-reaching implications for delivery of care for the future. At the forefront of MEDICAL FAIR ASIA 2018 is the Start-Up Park / Future 4 Health (FTR4H) Lab & Lounge. The Start-Up Park will feature exciting new companies launching their latest innovations. While the FTR4H Lab & Lounge is powered by MEDICA - powered by MEDICA - the world’s leading medical event held in Germany – an international showcase aimed at driving the digital health ecosystem that explores the effects of digital transformation (mobile, IoT, big data) to the healthcare industry as well as a presentation of technologies and solutions from the digital and mobile healthcare fields. From new mobile apps, hardware and software technology, the inaugural Start-Up Park / FTR4H Lab & Lounge is where healthcare meets technology. Further augmenting this focus on technology and future-ready solutions at MEDICAL FAIR ASIA 2018 is the inaugural Community Care Pavilion – a comprehensive platform focused on medical solutions for the silver generation which will include a full suite of geriatric medicine, products and solutions such as rehabilitative equipment, mobility products using robotic technology, assistive technology to smart fabrics and wearable technology.
BITCARE COMMUNICATIONS Singapore-based Bitcare Healthcare Communications System is a leading h e a l t h c a r e communications, audio & video intercom system provider in Asia.
It uses modern communication and information technology, utilising TCP/IP-based networking, further extending to mobile apps, to deliver clear and reliable visual and audio intercom functions between healthcare staff, patients and their family members remotely. Automated HIS information synchronisation further reduces the work burden of healthcare staff, as they are able to access patient information service via the BitCare display terminal, thus resulting in prompt treatment. The first in Asia and Southeast Asia, the remote communication function allows for convenience for the family to virtually visit the patient, and also ease the pressure of visiting in a hospital environment. Booth No: 1P21 MIRA Rehab UK-based company MIRA Rehab has a mission and it is to motivate people to get better in a faster, easy and fun way. As a software platform, MIRA turns physiotherapy exercises into video-games, using an external sensor to track and assess patient’s compliance, thus making therapy easier to follow, for patients recovering from surgery or injury. It asks patients to complete the games' objectives by doing the recommended exercises, while also tracking their performance.
MIRA is designed as a tool for physiotherapists, allowing specialists to customise it to fit each patient's needs. The system is used in over 70 institutions worldwide, 8 within the UK's NHS, with patients' ages ranging from 3 to 102 years old.
Booth No: 1E05 JUNE / JULY 2018
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