contents 目 錄 R E G U L A R S 概要
4 Industry News 6 Material News 8 綠色環保材料新聞
Nissei ASB has introduced a new blow moulder to India
moulding – At the K2010 10 Blow trade show held in Germany last October, many suppliers were showing
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all-electric blow moulders, while others focused on pushing the output levels. At the Plastivision, Indian blow moulding machine suppliers showcased new models, too
relationship 12 Customer marketing – This article by Bob
14 Mamata Machinery displayed a high-speed pouch maker at the Plastivision show
Wrighton focuses on using CRM to beat cost cutting measures
machinery & 14 Indian technology – A round-up of new technology on display at the Plastivision trade show held in Mumbai recently
Profile – 16 Corporate Strategising has been adhesives company Henkel’s winning formula to keep its market share intact and
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A S l A’ S L E A D l N G m aga z l ne f o r the plastlcs and rubber lndustry
Publisher Arthur Schavemaker Tel: +31 547 275005 e-mail: arthur@kenter.nl Executive Editor Tej Fernandez Tel: +60 3 4260 4575 e-mail: tej@plasticsandrubberasia.com Chinese Editor Koh Bee Ling Editorial/Production Coordinator Angelica Buan e-mail: pramalaysia@gmail.com Circulation Patricio Salgado e-mail: pato@plasticsandrubberasia.com Singapore Office Contact: Anthony Chan Tel: +65 63457368 e-mail: acesap@gmail.com
Permits ISSN 1360-1245
MICA (P) 187/08/2010 KDN PPS 1700/12/2010 (028142) Printer KHL Printing Co Pte Ltd
expanding, according to Jan-Dirk Auris,
Henkel’s regional headquarters in Shanghai
the Executive Vice-President of Adhesive Technologies
Supplement in this issue …… Reviewing the benefits of using high molecular weight NBR elastomer in soft printing rolls
Cover photo:
In this issue of PRA, the focus is on Customer Relationship Marketing (CRM) in the plastics industry, with the author offering strategies for a durable customer relationship. The cover depicts the benefits of a customer-centred approach to marketing over a product-centred approach PRA
publlshed slnce 1985
F E A T U R E S 焦點內容
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Volume 26, No 179
FEBRUARY 2011
PRA is published 8 times a year in Mandarin and English by Kenter & Co Publishers’ Representatives BV. Whilst every effort is made to ensure that the information contained in this publication is correct, the publisher makes no warranty, expressed or implied, as to the nature or accuracy of such material to the extent permitted by applicable law. © 2011 Kenter & Co Publishers’ Representatives BV No part of this publication may be reproduced, stored or used in any form, or by any means, without specific prior permission from the publisher. Subscription rate per year applies to UK and overseas: For qualifying subscription: £75 or US$160 For non-industry subscription: £150 or US$303
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