Heritage is playing an increasingly emphatic role in the development of the contemporary city. It is an important location-determining factor for a new generation of city dwellers, newly developing companies in the service sector and creative industries and also for recreation and tourism. At the same time, unrestrained urban growth is putting historic inner cities under increasingly greater pressure. Accordingly, it is time for a new orientation toward the historic city. How do we utilize a city’s existing qualities for a vital future?