Segment magazine 3

Page 28

PHOTO FEATURE

Growing great beer

Aotearoa New Zealand boasts over 200 craft breweries, the highest number of breweries per capita in the world. Locally grown hops support this domestic industry. But it’s not just here that our hops are loved. Each year we export around 1200 tonnes to over 20 countries and, while that accounts for only 1.5% of the total used globally, the unique flavours and clean, green profile of our hops command a premium with buyers and generate in excess of $50 million a year.

26 SEGMENT

PHOTO BY STORY NINETY-FOUR ON UNSPLASH

It takes a lot to get hops from the ground to beer and even more — around a decade — to breed a new cultivar. The following photos help tell that story.


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.