17,000 call-outs per month to the UK’s AA breakdown service from drivers baffled by warning lights
As automotive companies introduce head-up displays, augmented reality and touch screens, it’s sobering to reflect how confusing drivers find well-established UI elements. Source: The AA, September 2015
smartphone apps are downloaded but never opened What’s more, according to Google, those which are opened are quickly forgotten: only 1 in 20 is used after the first month. Source: Richard Waters, Apple and Google brew up battle over future of mobile devices, FT.com, May 2015
0.012
$
per smartphone That was LG’s net profit on handsets sold in the second quarter of 2015. Despite shipping a record number of handsets, LG could only buy 235 iPhones with their profits. Source: LG Financial Results, Q2 2015
29