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Perspective 02

Page 28

Killer stats Numbers that made us think.

25

Auto industry = $72 billion was invested in the automotive industry between the two regions, underlining its importance to the global economy.

%

of total R&D spend in both the EU and Japan

Source: EU Commission, Innovation Union, 2015

25,000 vs 350profit €

Mercedes struggles to make a margin on its mass market models couldn’t be clearer from the difference in profit between their entry-level A-Class and their flagship, the luxury sedan S-Class. Source: Mercedes Revamps the S-Class to Lure China’s Wealthy Buyers, Bloomberg, May 2013 (via Commerzbank)

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