Big picture
Macro trends Developments that transcend markets, sectors and demographics Micro trends Particular dynamics with specific impact on certain markets, sectors and demographics
Three trends from our database.
Socio-cultural
Labour imbalances
Polarised prosperity
Urban renaissance
Retail revolution
Redefined town centres
Gig Economy Austerity culture
Peak car
Economic
Sustainability tensions
Behaviour change
Technological
Mapping different types of trends on a common framework helps us situate strategy in a future context.
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