Which road for urban mobility?
‘ How do those enduring meanings of the car – freedom, status and individuality – translate to Millennials?’
tarting a family often S drives Millennials out of cities and acts as a key trigger for a car purchase.
A recent survey in Europe shows SUVs are highly desired by Millennials because they make them feel powerful when they drive, are the kind of vehicle they want to be seen in and are more sporty and fun to drive.13
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