The Emerging Urban Mobility Landscape Urbanites are being offered a growing range of transportation choices, both in terms of modes of transport and mobility services. Much of the innovation is exploring the area between cheap and often inconvenient public transport and private car ownership.
Cost and convenience
(Price / Comfort / Flexibility / Speed)
Taxi
Minicab Hailable mini cab Mini cab that can be hailed with an app, e.g. Uber Dynamic minibus Uses data to determine routes and offer point to point pick-ups and drop-offs, e.g. Bridj
Bus
Scooter Tram e-bike
Bike Shared bike Walk
1km 12
2km
5km
Bicycle with integrated electrical motor for propulsion, e.g. GoCycle
Shared Scooter