9 Creativity boosts for your culture

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Structures

1. Champion it from the top Work with company leaders to link creativity to the organisation’s vision

CEO champion Alastair Curtis, CDO, and Bracken Darrell, CEO, have formed a joint vision around Logitech becoming a design-driven company – one which Darrell is eloquent at articulating.

– Provide leaders with compelling stories to bring the links to life – Reinforce the relationship with data and case studies

Alastair Curtis, Chief Design Officer

Bracken Darrell, CEO


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