Structures
1. Champion it from the top Work with company leaders to link creativity to the organisation’s vision
CEO champion Alastair Curtis, CDO, and Bracken Darrell, CEO, have formed a joint vision around Logitech becoming a design-driven company – one which Darrell is eloquent at articulating.
– Provide leaders with compelling stories to bring the links to life – Reinforce the relationship with data and case studies
Alastair Curtis, Chief Design Officer
Bracken Darrell, CEO