'Impossible' logo development.

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IMPOSSIBLE logo development


INITIAL IDEAS hexnut logo

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INITIAL IDEAS colour

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INITIAL IDEAS hexnut

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INITIAL IDEAS stroke

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INITIAL IDEAS Shape

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DEVELOPMENT weight

stroke weight

Increasing side width

Increasing side width & stroke weight

Increasing single side width

Increasing single side width & stroke weight

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DEVELOPMENT weight

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DEVELOPMENT stroke

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DEVELOPMENT angle

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DEVELOPMENT colour

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DEVELOPMENT shape & colour

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DEVELOPMENT final

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DEVELOPMENT type

NOTHING IS IMPOSSIBLE Perpetua italic // Bold Italic 80pt. Pantone 0 21 C, 90% black

NOTHING IS IMPOSSIBLE Baskerville Bold italic // regular 80pt. Pantone Process Cyan C

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Nothing is IMPOSSIBLE Helvetica Neue Bold italic // regular 72pt. Pantone Green C, 389 C

NOTHING IS

IMPOSSIBLE Futura medium 75pt // 80pt. Pantone 123 C, 115 C, 1215 C, Orange O21 C

NOTHING IS IMPOSSIBLE Perpetua italic // Bold Italic 80pt. Pantone 1215 C, 7474 C

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Nothing is IMPOSSIBLE Perpetua italic // Bold Italic 80pt. Pantone 115 C, and black

IMPOSSIBLE

Futura condensed medium 81pt. 90 % Black

IM POSSIBLE

Futura condensed medium 217pt & 53pt. Pantone Process cyan C 19


DEVELOPMENT final type

IM POSSIBLE

IMPOSSIBLE Futura condensed medium Pantone Process cyan C

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FINAL logo

IMPOSSIBLE 21


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IMPOSSIBLE logo development


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