In 2017,
it was reported that
Mondelez
65 % overall market share and Nestle
14.6 % overall, and have tried to be the makers of the reason people would consume meetha. ‘Khush Hai Zamana Aaj Pehli Tarikh Hai’, ‘meethe mein kuch meetha ho jaaye’ etc.
Q:
Chocolates are considered unhealthy by some given how health conscious people have become lately. How do you deal with these concerns? A: In regard to concerns about health, as an organization, we are in the process of defining our next phase. People are snacking often and as a snacking major our job is to provide the right choice at the right time. It will reflect in our innovation plan soon.
Ferrero
8.5%.
Q:
Technology is rapidly evolving and changing the landscape of businesses worldwide. Your thoughts on how important it is to your category in regard to building consumer engagement? A: We are a consumer centric company and of course want to encourage our consumers to consume more chocolate, like it, talk about it, share it and therefore, yes, technology plays an important role. And since technology is constantly evolving, there is no single answer about the right way to reach the consumer.
ANIL VISWANATHAN Director Marketing, Chocolates
OCTOBER 2018 | PITCH | 31