THE NEXT STEPS TURF EDUCATION

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As the Bernhard Academy continues to develop, we spoke with the newly appointed Director of Education Craig Haldane to discuss its development.

Craig started by conveying the vision and mission of the Academy: “Our vision is simple; to be globally recognised as leaders in professionalising our industry and developing the people within it.

As a brand, Bernhard and Company is globally recognised. Now, it is about making the Bernhard Academy the same. The mission is how we achieve the vision. We forge meaningful partnerships with like-minded people and businesses who want to teach the next generation.”

Craig also emphasised the importance of differentiating between Bernhard and Company and The Bernhard Academy: “The Academy will be something completely separate from the Bernhard organisation. It will not be used to sell products, but intended solely for the purpose of education.”

The goal is to build the Academy to not only become a UK brand, but also go global. “We are looking at opening more facilities to give a learning opportunity to more people across the UK. We need to help youngsters to see the importance of learning information. Whether that’s through gaining NVQs or going through college. Education needs to feel like a reward. We want to link practicality and education and give people a hands-on approach.”

Craig outlined what made him want to get involved with education within the turf industry: “It is something I have always enjoyed. My interest really spiked back in 2012, when I was invited to share information in Dubai. I became passionate and empowered when