Top Preferred Shopping Websites†
Top Social Networking Sites
1
A M A ZO N 32 %
2
NIK E 8 %
3
EB AY 5%
4
FO RE V ER 21
5%
5
URB A N O U T FI T T ER S
2%
6
V I C TO RI A’ S SECRE T
2%
7
A MERI C A N E AGL E
2%
8
PAC SUN 2 % B R A NDY MELV IL L E
2%
E A S T B AY 2 %
Device Ownership
iPA D
59%
45%
22%
21%
67%
54%
iPA D MINI
12%
A NDRO ID TA BL E T
SM A R T WATCH
K INDL E FIRE
14%
16%
7%
Piper Jaffray Sr. Research Analysts Stephanie Wissink Household, Beauty & Children’s Products James Marsh Media & Entertainment Nicole Miller Regan Restaurants Gene Munster Internet Erinn Murphy Global Fashion & Lifestyle Brands Sean Naughton Healthy Living & Consumables Michael Olson Online Content Neely Tamminga Multi-Brand Retail & Specialty Commerce
6%
Source: Piper Jaffray & Co., company reports † Upper income teen group only
0%
Other
N O RDS T RO M 2 %
10
iPH O NE
76%
50%
10 0 %
Piper Jaffray & Co. Member SIPC and NYSE. 10/14