TSWT Fall 2014

Page 3

Top Preferred Shopping Websites†

Top Social Networking Sites

1

A M A ZO N 32 %

2

NIK E 8 %

3

EB AY 5%

4

FO RE V ER 21

5%

5

URB A N O U T FI T T ER S

2%

6

V I C TO RI A’ S SECRE T

2%

7

A MERI C A N E AGL E

2%

8

PAC SUN 2 % B R A NDY MELV IL L E

2%

E A S T B AY 2 %

Device Ownership

iPA D

59%

45%

22%

21%

67%

54%

iPA D MINI

12%

A NDRO ID TA BL E T

SM A R T WATCH

K INDL E FIRE

14%

16%

7%

Piper Jaffray Sr. Research Analysts Stephanie Wissink Household, Beauty & Children’s Products James Marsh Media & Entertainment Nicole Miller Regan Restaurants Gene Munster Internet Erinn Murphy Global Fashion & Lifestyle Brands Sean Naughton Healthy Living & Consumables Michael Olson Online Content Neely Tamminga Multi-Brand Retail & Specialty Commerce

6%

Source: Piper Jaffray & Co., company reports † Upper income teen group only

0%

Other

N O RDS T RO M 2 %

10

iPH O NE

76%

50%

10 0 %

Piper Jaffray & Co. Member SIPC and NYSE. 10/14