Packaging The goals of our packaging design were to increase shelf precense, preserve the freshness and quality of the tea, and to reflect the feeling and tradition of our brand (while not feeling too stuck in the past).
Front of Box
Shelf Presence Rather than mimicking the popular rectangular box shape, our new boxes are cubes, which stand out among the identical boxes of competitors. In addition, the use of white space and of bold colors makes the packaging eyecatching. Freshness & Quality Our regular tea bags have been replaced with pyramidshaped satchets. This allows larger tea leaves to be used, which means that each tea will have a fuller flavor. Additionally, our package “clicks� on closure, reassuring customers that freshness of the tea within will be preserved.
Side of Box
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