CHAPTER 1
You must come up with a system of capturing information that works for you. I can’t do this for you. The ideal system is: ›› Effortless ›› Creative In other words...Mucho Easy This is the first thing I think about when I want to capture ideas for a new project. It’s gotta be easy. It’s gotta live somewhere, in a format that’s comfortable for me to access at anytime so that I can quickly jot a thought, copy and paste some text, or save a URL for future reference. This is how I plan my businesses—on the fly. Ironically, this sometimes turns into periods of time where I’ll sit down to do intense planning and writing. I feel very inspired to do this as my ideas take shape. It doesn’t feel like a root canal. I enjoy the process of creation, and you will too! So, to make creating your business as easy as possible for you, figure out what tool works best for you to capture your ideas. You can use a pad and paper, a Word doc, Google Apps, a wiki…it doesn’t matter what you use, as long as it facilitates you getting your thoughts down.
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