Main Street Industry News - August 2015

Page 16

Top Stories

Millennials

Unhappy at Work and Why Disclaimer. Many of the statements in this story are generalities. Please don’t take them as specifics. The conclusions come from discussions with 350 Millennials by Blackhawk Engagement Solutions. It’s a consulting firm that specializes in workplace incentives and engagement.

Blackhawk’s Rodney Mason said Millennials want rewards now. “All-expense-paid trips and tickets to sporting events have little appeal for millennials. Instead, they want more immediate and consistent recognition for their professional contributions and love the immediate gratification of prepaid card rewards.”

In the minds of most Millennials they’re special. It’s what they’ve been taught about themselves by parents, teachers and others in society. Theory is one thing. Reality is quite another.

Mason said he can’t emphasize that enough.

When bosses aren’t so quick with the praise and to tell these 20-somethings how wonderful they are, they get depressed and discouraged. Not only that, but the rewards that piqued the interest of their parents and grandparents — like goals where they can win special trips and cash — don’t resonate with the instant gratification generation.

“Millennials are accustomed to attention and praise from their earliest days, and expect regular affirmation in the workplace. They are also prepared to switch jobs earlier and more frequently than previous generations, so employers need to take particular steps to maintain Millennial engagement,” Mason added. By the way, if you’re curious, the Blackhawk study is called Happy Millennials: An Employee Rewards & Recognition Study. n Source link: PropertyCasualty360.com

August 2015 | Main Street Industry News | www.pianeia.com | 16


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