PE GI Journal - October 2021

Page 20

Insights | Industry innovations |

The AI

Revolution How the presence of artificial intelligence is changing GI

What is AI currently doing for healthcare? AI provides unmatched benefits when it comes to supporting physicians and patients in nearly every aspect of healthcare. This is particularly true when it comes to developing medicine: It costs about $2.6 billion to develop a single drug, and 9 out of 10 candidate treatments never make it to regulatory approval, according to Nature.com. AI is making the search for medicines faster and cheaper. Pfizer has been using the

18 PE GI Journal October 2021

new machine learning system IBM Watson to aid in their search and development of immune-oncology drugs, for example, which reduces wasted time and money between the development and approval phases. AI is also improving patient experience. A 2016 study published in the Journal of Medical Practice Management revealed that 96% of patient complaints related to lack of customer service, paperwork mistakes, and poor front-desk experiences. AI can help automate many administrative tasks to improve efficiency and accuracy behind the scenes, thereby improving customer experience at the front desk and beyond. AI can also help physicians provide a more personalized treatment experience, as evidenced by the Cleveland Clinic’s partnership with Watson. It also aids in clinical judgment and diagnosis using algorithms as a preventative measure, something that is quickly growing within the GI sector.

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rtificial intelligence (AI) is changing the landscape in nearly every specialty, including gastroenterology. AI has improved early detection of cancer and other diseases by speeding up review and analysis of mammograms and other scans, for example. AI, which is defined by Oxford Languages as “the theory and development of computer systems able to perform tasks normally requiring human intelligence,” has been around for decades. Professor John McCarthy first introduced the concept in 1956, and in the years since, AI has evolved into an extremely powerful technology, especially in healthcare. Artificial intelligence will likely have a significant effect among gastroenterologists.


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PE GI Journal - October 2021 by PE GI Solutions - Issuu