Personalization

Both a retail network and online touchpoints were run by Pandora. By this relationship, Pandora can give a better and more individualised service throughout the consumer journey based on information about past purchases, website visits, emails, and paid advertising.

To serve as the hub for these initiatives, we introduced the Personalisation Centre of Excellence in 2022. The team divides into cross-functional pods based on a variety of disciplines, including marketing, data science, and technology, to analyse different customer groups, such as repeat customers, gifters, or the number of times a gifter purchases Pandora. We introduced the loyalty programme My Pandora in France with the goal of enhancing personalisation by providing members with special advantages and collecting user information. In France, Pandora has more than 520,000 users, and it will soon be available in additional regions.