4PILLARS Brand

In order to take advantage of our capacity as the biggest jewellery producer in the world, Pandora will keep expanding this area of our business. We began the process of building a new factory in Vietnam in 2022. We consequently made the decision to reorganise the legal framework and combine our crafting operations into a distinct manufacturing sub-group.

We concentrate on raising brand desirability in order to make sure that Pandora keeps thrilling customers and winning the hearts of the younger generations. We can develop more engaging, authentic, and culturally appropriate brand experiences across all touchpoints, including products, marketing, stores, the selling ceremony, online, and more, by using behavioural science, data analytics, and social listening to understand our consumers.