Philadelphia Auto Show - 2024 Post Show Report

2024 Philadelphia Auto Show POST SHOW REPORT

Welcome to the 2024 Philadelphia Auto Show

Post Show Report!

From January 12th —21st, crowds of automotive enthusiasts and in-market consumers traveled from all over the tri-state area and paid their hard-earned money to see, touch, shop and compare vehicles at the 2024 Philly Auto Show. This post show report includes details on those attendees, their experiences and buying habits, and demonstrates once again the tremendous, unparalleled value that a hands-on experience at an auto show brings to the consumer’s vehicle purchasing process. Whether your brand participated in 2024 or not, we believe this report will be a valuable tool for evaluating your future auto show participation.

Please take some time to review the information, then reach out with questions — we’d love to hear from you!

SURVEY OVERVIEW

For 2024, the Philly Auto Show partnered with Productions Plus to conduct our attendee survey. The data contained in this report is derived from a representative sample of 3,060 auto show attendees who shared their thoughts and feelings about their show experience with on-site ambassadors or through an online survey emailed to them following their show visit.

2024 ATTENDANCE:

We report REAL numbers!

QUICK FACTS

82% came for new vehicles and technology

2.9 average hours spent on the Show Floor

9 average vehicles sat in/experienced

22% first-time attendees

4.25 show rating from first-time attendees (out of 5)

Turn the page for more on this!

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44% of 2024 attendees are in the market to purchase a vehicle in the next 12 months

67% found the Show helpful in their purchase decision

FOLLOW-UP SURVEY RESULTS

Before each year’s Auto Show, we follow up with the prior year’s survey respondents (whether they reported to be in the market or not) to find out if they purchased a vehicle in the 11 months following their show visit.

41% of attendees were in the market at the 2023 Show

IN-MARKET ATTENDEES

44% added brands to their consideration list

100% were hoping to see a brand that was not at the Show

More about this on the next page!

47% actually purchased a vehicle after the 2023 Show Historically, actual purchases are consistently higher than intent!

76% said the Show played an important role in their vehicle choice

ABSENT BRANDS

Of those 44% in-market attendees, 100% of whom were hoping to see a brand that was not at the Show...

81% said a brand’s absence impacts their purchase likelihood = 41,687 shoppers = 47,558 shoppers

71% were disappointed a brand they wanted to see was not present

21% are more likely to purchase a different brand instead 23% are less likely to purchase from an absent brand = 13,504 shoppers = 12,330 shoppers

There is a real opportunity cost associated with NOT participating in auto shows! That’s a lot of potential lost sales… not to mention the missed opportunity to be added to a consideration list!

23% of Show attendees participated in the PECO e-Track

e-Track riders’ EV knowledge gain (compared to non-riders)

53% are more likely to purchase a PHEV or EV after their experience 2X

How knowledgeable are/were you about driving, charging and maintaining an EV?

After attending the Auto Show, are you more likely to consider buying an electrified vehicle?

HOUSEHOLD INCOME

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The reach of the Auto Show extends beyond the walls of the Pennsylvania Convention Center through extensive advertising, public relations and social media campaigns.

BLACK TIE TAILGATE

The official kick-off to the Philadelphia Auto Show, the Black Tie Tailgate is produced by the Auto Dealers CARing for Kids Foundation. All proceeds from the event benefit Children’s Hospital of Philadelphia.

Thank you to our OEM sponsors:

3,000 guests dined, danced and donated at the 2024 event

>$2.5M raised for the Department of Nursing since 2018

>$10M raised for Children’s Hospital of Philadelphia since 1986

CHOP Nurses at the 2024 Black Tie Tailgate

BOARD OF DIRECTORS

PRESIDENT & 2024 AUTO SHOW CHAIR

Jason Friedman Colonial Nissan

VICE PRESIDENT & 2025 AUTO SHOW CHAIR

Jeff Glanzmann Glanzmann Subaru

SECRETARY/TREASURER

Tom Hessert Hessert Chevrolet

IMMEDIATE PAST PRESIDENT

Maria Pacifico Pacifico Auto Group

Luke Bergey Bergey’s Auto Dealerships

Chris Bernicker Springfield Hyundai

Joe Bush Bush Auto Group

Michael Roy Chapman Chapman Auto Stores

Kevin Dunphy Dunphy Ford

Peter Lustgarten Concordville Nissan Subaru

Ben Mears Audi Fort Washington

Ben Stein Keystone Volvo Cars