2023 SHOW RECAP
As auto shows continue to demonstrate their essential role in the vehicle-buying decision process of today’s consumers, the Philadelphia Auto Show is proud to present our 2023 Show Recap. In a time where our industry calls for more education about electrification and much more, our 2023 event was proud to host more interactive experiences than ever and welcome 157,636 people through our doors.
Please feel free to reach out to us with any questions as you review this report. As always, we appreciate your continued support of the Philadelphia Auto Show!
2023 ATTENDEE DEMOGRAPHICS
2023 PHILADELPHIA AUTO SHOW RECAP | 2
ZIP CODE HEAT MAP
PA 59% OTHER 3% DE 8% STATE OF RESIDENCE NJ 30% GENDER 31% FEMALE MALE AGE 18–24 25–34 35–44 45–54 55–64 65+ 9% 16% 23% 25% 17% 11% HOUSEHOLD INCOME <$30K 7% $3044K 6% $4559K 9% $6074K 10% $7599K 16% $100149K 22% $150199K 13% $200K+ 16%
2023 INTERACTIVE EXPERIENCES
The 2023 Philly Auto Show featured more ride & drive opportunities than ever before. The e-Track returned bigger and better for its second year, with five OEMs participating on the all-electric indoor test track. Camp Jeep and Ram Truck Territory rounded out the main-floor attractions, while Toyota and Stellantis offered street drives outside.
Total rides taken during the 2023 Show’s nine-day run (indoor & outdoor)
>70K
39% Attendees that participated in at least one ride and drive experience (indoor or outdoor)
Riders that said their experience will have a positive impact on their next purchase
78%
3
Survey results continue to show that experiencing an EV first hand really does move the needle towards adoption:
ATTENDEE EDUCATION
How knowledgeable were/are you about driving, charging and maintaining an EV?
PURCHASE INTENT
In the next 5 years, how likely are you to buy an EV?
2023 Philly Auto Show e-Track riders are TWICE AS LIKELY TO BUY
AN EV
as their non-riding peers
2023 PHILADELPHIA AUTO SHOW RECAP | 4
BEFORE ATTENDING THE SHOW EXTREMELY (5) VERY (4) REASONABLY (3) A LITTLE (2) NOT AT ALL (1) AFTER LEAVING THE SHOW 2.9 2.4 3.4 2.6 e–TRACK PARTICIPANTS NON–PARTICIPANTS NON–PARTICIPANTS 35% 22% 24% 8% 11%
e-TRACK PARTICIPANTS 17% 18% 27% 22% 16% ◼ NOT AT ALL ◼ SLIGHTLY ◼ MODERATELY ◼ VERY ◼ EXTREMELY 19% 38%
2023 ATTENDEE SURVEY RESULTS
PURCHASE INTENT
47% 68% 35%
Attendees in the market to purchase or lease a new vehicle in the next year
In market attendees who found the Show helpful with their purchase decision
In market attendees who added brands they were not previously considering
2022 FOLLOW-UP SURVEY RESULTS
42% of attendees purchased a vehicle following the 2022 Auto Show of purchasers said the Show played an important role in their vehicle choice
79%
MEDIA INFLUENCE
How strongly do(es) affect your purchase decision?
1 (not at all)
10 (very strong) AUTO SHOWS STILL have the greatest IMPACT on purchase decisions
68%
NEXT STEPS of in market attendees will: SHOP FOR PRICE
TAKE A TEST DRIVE IDENTIFY DEALERS ARRANGE FINANCING PURCHASE A VEHICLE
We followed up with all 2022 survey respondents prior to the 2023 Show to see whether or not they purchased a vehicle in the 10 months following their Auto Show visit.
AVERAGE TIME SPENT ON THE SHOW FLOOR
3HOURS MINUTES
5
RADIO ADS BILLBOARDS PRINT ADS INTERNET ADS TELEVISION ADS AUTO SHOW VISIT 2.7 3.0 3.3 4.5 4.7 6.8
2023 PHILADELPHIA AUTO SHOW RECAP | 6 50.7M SAVE THE DATES: JANUARY 13 — 21 2024 PHILLY AUTO SHOW ATTENDEE LOYALTY I attend this auto show... FIRST TIME 15% EVERY YEAR 47% MOST YEARS 24% OCCASIONALLY 15% 87% SAW/HEARD SHOW NEWS STORY 91% SAW/HEARD SHOW ADVERTISING SHOW AWARENESS
2023 Show
(3/5), EXCELLENT (4/5) or OUTSTANDING (5/5)
75% of attendees rated the overall
as GOOD
SHOW RATINGS
QUESTIONS? Contact Mike Gempp ◼ mike@phillyautoshow.com◼ (610) 733-2800 PR & ADVERTISING 110M advertising impressions
earned media
73% of attendees rated the new vehicle displays as GOOD (3/5), EXCELLENT (4/5) or OUTSTANDING (5/5)
5.3M
impressions social media impressions
