THE GENEVA WATCH AUCTION: TWO [Catalogue]

Page 201

ROLEX Ref. 6264 “Cherry logo”

Amongst all of the Cosmograph Daytonas, reference 6264 is considered to be one of the rarest Daytona models made by Rolex, only in production for one year.

The way we are able to differentiate 6264 from 6262, as they are nearly identical, is the bezel. The bezel on reference 6264 is fitted with a highly resistant acrylic ring, which at the time was used for crystals. Therefore, the tachometer scale is printed in white within the bezel, whereas the 6262 bezel is engraved. The reference 6264 also features the upgraded caliber 727, with a higher beat frequency for improved accuracy, which was based on the previous calibre 722-1. The black dial with champagne registers, in immaculate condition, does not have the commonly seen gilt Daytona designation. The red “Daytona” seen on this example is referred to amongst collectors as the “Cherry Logo” Daytona, and has a serial number close to 2.8 million. Extremely rare and highly elegant, the present example has aged beautifully, with pleasing oxidation along the outer case and in between the lugs. Encased in 14k yellow gold, this watch was made for the American market, and is one of the most difficult Rolexes one can find to date. Exclusivity and wearability, combined with overall great condition and good looks make this watch highly desirable for the discerning collector.


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