GIPPSLAND TRUSTED Provenance

Gippsland is widely known for its magnificent countryside, and increasingly for the clean, green, gourmet produce that hails from here. Supporting our local farmers and growers strengthens the communities that make this place so special. So how do you easily identify Gippsland’s local produce both here, and further afield?

The term ‘Provenance’ means ‘origin,' or ‘coming from.’ So when you see the new Gippsland Trusted Provenance logo on labels or packaging, you know the product comes from the spectacular Gippsland region.

Launched in 2022 by Food & Fibre Gippsland, in partnership with Destination Gippsland, the Gippsland Trusted Provenance logo is helping local businesses to distinguish their product as grown, made, processed or produced in our spectacular region.

Early-adopters of the logo include some of Gippsland’s most innovative and well-established producers, Gippsland Jersey, Green Hills Farm and Maffra Cheese Company to name but a few – and we look forward to seeing a lot more Gippsland Trusted Provenance both at home, and away.

“Gippsland producers, growers and makers are embracing the opportunity to define their product as unique,” says Food & Fibre Gippsland CEO, Nicola Pero.

“As the brand gathers momentum, consumers will increasingly see the Gippsland Trusted Provenance logo on the products they are seeking out. The brand mark speaks for itself; customers can buy with confidence knowing the origins of that product and where the paddock-to-plate journey began.”

Promotion of the Gippsland Trusted Provenance brand is also helping to build the recognition of Gippsland, both domestically and internationally, as a region that produces premium gourmet products. We hope that this produce encourages more visitors to explore Gippsland, connecting with our producers and providores via farm gates, farmers’ markets, food events and activities.

You can trust it’s from Gippsland.