Philip Mueller VISC 302 | Spring 2020
Research
Possible TED Conference Topics The Human Brain Being one of the most complex things known to man, I figured this would be an interesting topic with many accompanying topics surrounding it in order to help create a better understanding.
Natural Resources We live in a time in which many issues have, and still are, occurring worldwide that cause harm to our planets natural source of supplying us. This would be an important topic to learn more about.
Virtual Reality As it has recently begun taking off technologically, the creation and uses of virtual reality are endless. Hearing possibilities of what the future may hold could make for an interesting topic.
Why Choose the Human Brain? This is one of those topics that I have always found interesting and wanted to learn more about it but never have. I feel as if this is an area of study that is constantly changing and being updated with new information. There were several different areas of discussion surrounding this topic that I found on the TED Talk website. The operation of our brains are overall an interesting subject that could interest a wide variety of people.
TED Talk Themes and Discussion Points How brain interactions cause us to make certain decisions.
Understanding Decision Making Developmental processes of a young brain.
Brain Development Why our brains are considered to be so unique.
What’s So Special?
Written Articles Implications of Brain Research for Teaching Young Adolescents Lucinda Wilson and Hadley Horch discuss how throughout recent years educators have become fascinated with the implications of connecting knowledge of how the brain works with teaching and learning in the classroom.
Experience and Brain Development William Greenough, James Black, and Christopher Wallace consider how experience can influence the developing and mature brain and proposes a new categorization scheme based upon the type of information stored.
The Study of the Brain’s Organization of Creativity M. G. Starchenko describes an original psychological test on verbal creative work comprising a number of tasks designed to study the organization of creative processes in human brain.
Questions to be Answered Why are humans the only species to cook their food? How do autistic minds think and learn differently than normal minds? How do our minds learn to perceive and analyze sight in a way that we can understand? In what ways do our brains change throughout adolescence? How is decision making effected when it comes to game theory?
Questions to be Asked At what rate do our brains develop and evolve at a younger age versus when we get older? What animals have better decision making skills than humans? What difficulties come with studying the brains of those who are blind? What other differences occur in our brain as we grow throughout our adolescent stages.
Speakers
Barry Schwartz
Sheena Iyengar
The paradox of human choice.
The art of choosing.
Barry Schwartz studies the link between economics and psychology, offering startling insights into modern life.
Sheena Iyengar studies how people choose and what makes us think we’re good at it.
We have long since passed the point where options improve our welfare.
The story upon which the American Dream depends is the story of choice.
Colin Camerer
Sarah-Jayne Blakemore
When making a deal, what’s going on in your brain?
The mysterious workings of the adolescent brain.
Colin Camerer is a leading behavioral economist who studies the psychological and neural bases of choice and strategic decision-making.
Sarah-Jayne Blakemore is Professor of Psychology at the University of Cambridge, and leader of Developmental Cognitive Neuroscience Group.
People sadly tend to do a limited amount of strategic thinking using the theory of mind.
The problems with adolescent minds actually reflect changes in the brain that provide an excellent opportunity for educational development.
Daniel Wolpert
Pawan Sinha
The real reason for brains.
How brains learn to see.
A neuroscientist and engineer, Daniel Wolpert studies how the brain controls the body in everyday circumstances.
Pawan Sinha researches how our brains interpret what our eyes see — and uses that research to give blind children the gift of sight.
You have to study vision with the realization of how the movement system is going to use vision.
We have gotten to do interesting research, while at the same time helping the many children that we have worked with.
Suzana Herculano-Houzel
Temple Grandin
What is so special about the human brain?
The world needs all kinds of minds.
Suzana Herculano-Houzel shrunk the human brain by 14 billion neurons — by developing a new way to count them.
Through groundbreaking research and the lens of her own autism, Temple Grandin brings startling insight into two worlds.
We have the largest number of neurons in the cerebral cortex over any other living being.
I get satisfaction out of seeing things that make real change in the real world.
Conference Concepts
Concept One What is the big idea?
d e pth
In depth research and experiments that lead to information which have a large effect on the subject matter in future endeavors.
Conference Title
Deep Dive How much do we really know?
im provem ent
As one of the most complex things known to man, information on the human brain is constantly being updated and improved. Every year we strive to dive deeper into the depths of ourselves in order to finally understand what exactly happens in this blob of matter inside our heads.
unknown
Tagline
Concept Two What is the big idea?
synapses
Quick and easy-to-understand discussions over various processes within the human brain.
Conference Title
Floaters Breaking the Brain
methap hor
The human brain is far too complex to understand it in its entirety. Therefore, this conference would allow for attendees to engage in some interesting aspects that are made easy for them to understand. These can serve as interesting food for thought.
complexity
Tagline
Concept Three What is the big idea?
Conference Title
reocc urr ing
What processes happen in our brains throughout our everyday lives and why.
Theoretical Minds Thoughts about Thought
reali zation
Part of creating an understanding of the brain is realizing when and why it reacts the way it does. Obviously every person’s brain is unique and it proves to be difficult to use the brain to understand itself, but this allows us to focus on decision making and other aspects of our lives.
autom atic
Tagline
Concept Four What is the big idea?
Conference Title
ca p a bility
Identifying specific areas of the brain that are used in certain situations and how they do so.
Head Space Creating Connections
c onnectivity
The brain can be separated into three main groups: the forebrain, midbrain and hindbrain, each of which helps to control different aspects. Understanding which areas manage which decisions, thoughts, or actions can help us to create an improved map of the brain and its functions.
visuali ze
Tagline
Concept Five What is the big idea?
capacity
Explanations as to why our brains have developed and how they were able to.
Conference Title
Mind Mapping Connecting the Dots
ad o les cen ce
The graph of brain development shows an exponential curve starting from the moment we are born. Creating an understanding of a young brain and its development could help to shape and identify issues in other adolescent brains for the future.
development
Tagline
Concept Six What is the big idea?
Conference Title
u nc ertainty
Drawing attention to how unique and necessary our brains are and what makes them so special.
24/7 The Gears Keep Turning
individuality
The brain can be considered to be one of the impossible questions of life. The complexity is unmatched, working day and night, our entire lives from start to finish. The ability of us to understand how special they really are is important to research on the topic itself.
constant
Tagline
Conference Information
Conference Location Where would this conference take place? Due to current circumstances in which a large portion of the world is confined within their own homes, we have decided to create this conference as if it were to be presented all online. There will be no physical location set for the conference.
How would people hear about it? Social media runs society. The event can be shared once on various platforms such as Facebook, Instagram, Twitter, and others if necessary. This then allows for others to repost and share with friends. The social world takes over and does the expansion process on its own. Some other methods of sharing such as newsletters, posters, or pamphlets could also be an option.
Those Interested Why would people go to this conference? Scientists, researchers, teachers, and others within the area of study would attend to hear of experimental results and hypotheses of other peers and mentors. New insight that can lead to a better understanding of the human brain is the main goal of the attendees.
What is expected from the conference? For those who are already involved in the career path of neurology or brain analytics, this conference could prove to be a way of other researchers to share their results to a larger group. A new understanding of certain aspects of the brain along with experimental ideas are also possibilities of takeaways for those who attend.
Attendees Those who are specifically involved in brain development or decision making skills among humans would be most likely to attend this conference to learn of other speakers’ research.
Specific Attendees Dan Dennett - cognitive scientist One of our most important living philosophers, Dan Dennett is best known for his provocative and controversial arguments that human consciousness and free will are the result of physical processes in the brain. He argues that the brain’s computational circuitry fools us into thinking we know more than we do.
Mary Lou Jepsen - optical physicist Mary Lou Jepsen is one of the world’s foremost engineers and scientists in optics, imaging and display – inventing at the hairy, crazy edge of what physics allows, aiming to do what seems impossible. Jepsen is the founder and CEO of Openwater, which aims to use new optics to see inside our bodies.
Neil Burgess - neuroscientist Neil Burgessis is deputy director of the Institute of Cognitive Neuroscience at University College London, where he investigates of the role of the hippocampus in spatial navigation and episodic memory along with our human short-term memory for serial order, or how we know our 123s.
Titles and Taglines Deep Dive - How much do we really know? Floaters - Breaking the Brain Theoretical Minds - Thoughts about Thought Head Space - Creating Connections Mind Mapping - Connecting the Dots 24/7 - The Gears Keep Turning
Audience Persona
Nathan Kingsley Age - 38 Sex - Male Location - Originally from Cleveland, OH ; Now lives in Pittsburgh, PA Occupation - Professor at University of Pittsburgh School of Medicine Relationship Status - Happily married to Jennifer Kingsley, age 39 ; No children Education - Undergrad @ University of Michigan ; Graduate @ Miami University, Ohio Born into a middle class family, Nate grew up as an only child to his mother, a highschool teacher, and his father who worked as a botanist for an environmental company. Nate enjoys going down rabbitholes on YouTube watching how things are made in his spare time. He and his wife have been married for 3 years now and enjoy going hiking. Nate reads when he has the time and recently finished The End of the American Era by Charles A. Kupchan.
Kelsie Klusner Age - 26 Sex - Female Location - Originally from Atlanta, GA ; Now lives in Seattle, WA Occupation - Ph.D Student @ the University of Washington Relationship Status - Dating college boyfriend ; Live together ; No kids Education - Undergrad @ University of South Florida ; Graduate @ University of Washington Raised in downtown Atlanta, Kelsie was brought up by a single father as her mother died while she was still young. One of Kelsie’s childhood friends developed blindness throughout their adolescence and now Kelsie is studying to become an optical physicist to help those in similar situations. She watches a lot of nature documentaries but spends most of her working days in lab. She has recently been into reality tv shows such as Big Brother and The Challenge.
Leonardo Zigman Age - 61 Sex - Male Location - Originally from Houston, TX ; Now lives in Tuscon, AZ Occupation - Manager of a contracting company in Tuscon ; Soon to retire Relationship Status - Two ex-wives ; Two kids, one with each ; Lives on his own Education - 2 years of undergrad @ Remington College, TX Leo is the oldest of 4 kids who grew up with parents who were together but not married. Sadly, Leo suffered from a stroke at the age of 59 that affected the left side of his body. He is still going through therapy and lives with his youngest sister. He now reads fiction and sci-fi a lot during his free time and enjoys watching marvel movies. He has improved his diet since the stroke and has lost a total of 40 pounds since.
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The brain can be separated into three main groups: the forebrain, midbrain and hindbrain, each of which helps to control different aspects. Understanding which areas manage which decisions, thoughts, or actions can help us to create an improved map of the brain and its functions.
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The brain can be separated into three main groups: the forebrain, midbrain and hindbrain, each of which helps to control different aspects. Understanding which areas manage which decisions, thoughts, or actions can help us to create an improved map of the brain and its functions.
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The brain can be separated into three main groups: the forebrain, midbrain and hindbrain, each of which helps to control different aspects. Understanding which areas manage which decisions, thoughts, or actions can help us to create an improved map of the brain and its functions.
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breaking the brain
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HOW WE MAKE DECISIONS
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Game Theory within the Human Brain
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Colin Camerer is a leading behavioral economist who studies the psychological and neural bases of choice and strategic decision-making. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam.
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PAGE NUMBERS AND RUNNING HEAD ; RALEWAY ; LIGHT ; 6.5 PT 3 | Head Space
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People sadly tend to do a limited amount of strategic thinking using the theory of mind.
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Game Theory within the Human Brain
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Game Theory Experiment BODY TEXT ; DIDOT ; REGULAR ; 9.5 PT
Colin Camerer is a leading behavioral economist who studies the psychological and neural bases of choice and strategic decision-making. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam.
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PAGE NUMBERS AND RUNNING HEAD ; RALEWAY ; LIGHT ; 6.5 PT 3 | Head Space
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People sadly tend to do a limited amount of strategic thinking using the theory of mind.
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COLIN CAMERER
SHEENA AYENGAR
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breaking the brain
TITLE ; DIDOT ; BOLD ; 32 PT
HOW WE MAKE DECISIONS
DIDOT ; REGULAR USE OF COLOR
Game Theory within the Human Brain
ATTRIBUTION ; RALEWAY ; EXTRALIGHT ; 14 PT
Talk by Colin Camerer HEADER ; RALEWAY ; BOLD ; 10 PT ICONOGRAPHY
BODY TEXT ; DIDOT ; REGULAR ; 9.5 PT
Colin Camerer is a leading behavioral economist who studies the psychological and neural bases of choice and strategic decision-making. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam. PAGE NUMBERS AND RUNNING HEAD ; RALEWAY ; LIGHT ; 6.5 PT
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People sadly tend to do a limited amount of strategic thinking using the theory of mind. TREATMENT OF SINGULAR LETTERS ; CLOSURE PATTERNS AND TEXTURES
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breaking the brain
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Game Theory within the Human Brain
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Talk by Colin Camerer HEADER ; RALEWAY ; BOLD ; 10 PT
ICONOGRAPHY
Game Theory Experiment BODY TEXT ; DIDOT ; REGULAR ; 9.5 PT
Colin Camerer is a leading behavioral economist who studies the psychological and neural bases of choice and strategic decision-making. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam.
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PAGE NUMBERS AND RUNNING HEAD ; RALEWAY ; LIGHT ; 6.5 PT 3 | Head Space
PULL QUOTE ; RALEWAY ; EXTRABOLD ; 16 PT
“People sadly tend to do a limited amount of strategic thinking using the theory of mind.”
COLIN CAMERER
TREATMENT OF SINGULAR LETTERS ; CLOSURE
PATTERNS AND TEXTURES
SHEENA IYENGAR
CONFERENCE TITLE
COLOR PALETTE
#780537
breaking the brain
TITLE ; DIDOT ; BOLD ; 32 PT
HOW WE MAKE DECISIONS
DIDOT ; REGULAR USE OF COLOR
Game Theory within the Human Brain
ATTRIBUTION ; RALEWAY ; EXTRALIGHT ; 14 PT
Talk by Colin Camerer ICONOGRAPHY
Game Theory Experiment BODY TEXT ; DIDOT ; REGULAR ; 9.5 PT
Colin Camerer is a leading behavioral economist who studies the psychological and neural bases of choice and strategic decision-making. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam.
PHOTO TREATMENT
PAGE NUMBERS AND RUNNING HEAD ; RALEWAY ; LIGHT ; 6.5 PT 3 | Head Space
PULL QUOTE ; RALEWAY ; EXTRABOLD ; 16 PT
“People sadly tend to do a limited amount of strategic thinking using the theory of mind.” TREATMENT OF SINGULAR LETTERS ; CLOSURE
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A N YA N E W M A N
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S t o r y B o a r d s a n d F i n a l We b s i t e Philip Mueller . Speaker Storyboard . 01
C O L IN C AM E R ER
When Making a Deal, What’s Going on in Your Brain?
When Making a Deal, What’s Going on in Your Brain?
When Making a Deal, What’s Going on in Your Brain?
09:00 am
Philip Mueller . Speaker Storyboard . 02
“People sadly tend to “People do a limited sadly tend to do a limited amount of strategicamount thinkingofusing strategic thinking using the theory of mind.”the theory of mind.”
C O L I N C A M ERER
When Making a Deal, What’s Going on in Your Brain?
09:00 am
Philip Mueller . Conference Storyboard . 01
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