OFFERING TRENDS IN DRINKS

39th Street Liquor orders and offers specialities for thirsty custeroms

MARYVILLE, Mo. — 39th Street Liquor best location in the area for all of Nodaway County’s liquor and alcohol wants and needs.

The store constantly brings in new inventory according to customers requests and to match the seasons. For winter months, there are more warmer cocktails, spirits and wines in the store and summer inventory focuses on seltzers, beers and margaritas.

“We have rearranged this store a lot,” manager Jessie Nuffer said. “We’ll try one setup with a focus on certain products and if that doesn’t work, we’ll rearrange it and bring in new products.”

39th Street also prioritizes keeping up with the trends in the alcohol market.

“Our end caps really help focus on what trends are going on right now,” she said. “We’ve got a peach end cap, peach is like the flavor of the year right now. So, we found every single peach product that we have and we have it all centrally located on the end cap.”

Other end caps in the store include a “Build-a-Borg,” which is a trend currently popular on TikTok. The end cap features gallon bottles of water and bottles of vodka and other popular liquors next to the shelves with sodas and juices.

It also sells items called “Build-aBev,” which Nuffer describes as “cocktails in a bag.” The bags include all the items needed to make a single serving of specific cocktails that the customer can purchase, mix themselves directly outside the store and then walk around downtown Maryville.

39th Street Liquor, located at 108 S. Main St., prioritizes products popular with customers and on finding new products that customers are interested in.

“Some of my favorite things to do is if customers are looking for a product that they saw either on TikTok or social media in general… is being able to track that down,” she said. “As long as that brand has a distributor in Missouri, I usually can find it.”

Even after being open for a year and a half, Nuffer says they still often have customers coming in for the first time who are surprised by the store’s selection.

“They’re like, ‘Oh, I could get in a lot of trouble in this (store). It’s like a grown up candy store,’” Nuffer said.

“And that’s kind of the whole point, I guess, a little bit. Maryville doesn’t have a store like this so it’s really nice to bring in new business.”

39th Street Liquor is open Monday through Wednesday from 11 a.m. to 9 p.m., Thursday through Saturday from 11 a.m. through 11 p.m. and Sunday from 12 p.m. to 7 p.m.