PRICELESS
FLUFF Philly
April is a special month for Philadelphia RowHome Magazine. It’s the month we launched our first edition back in 2004. From a scribbled sketch on a napkin to Issue 1 of PRH, advertisers and readers alike welcomed our family-owned publication to the neighborhoods of our beloved hometown. For the past 14 years, we’ve been on a mission to tell the stories of the neighborhoods we call home. We will continue to keep those memories of life in a RowHome around so we never forget. Shine a spotlight on generations of families who set up shop on the streets of this city we’ve all come to know and love. And welcome the entrepreneurs who pick Philly as the perfect place to earn a living. RowHome connects the dots. We put a face to the names behind the businesses. We introduce one to another so you all can do business on a personal level. Advertising is key to building relationships. We have to retrain our minds to recognize its impact on the bottom line. Number crunchers in the publishing industry used to think that editorial was fluff. A loss leader when it comes to turning a profit. We proved them wrong. How? We threw a party. Invited everyone we knew. All our clients, families, friends. And we introduced each to the other. River to River. Why? So we can do business with each other. Learn about our neighborhoods. The history of our family businesses. Celebrate our achievements. Shake hands. Build relationships. Lend a hand. Or ask advice. We will continue to tell the stories of our neighborhoods. That is the power of editorial. And where we come from, that fluff is priceless. If you’re ready to jump on board, call us!
River to River. One Neighborhood.
Dorette & Dawn
| ROWHOME MAGAZINE | 7
January/ February/ March 2018