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INNOVATION FOR THE MODERN ATHLETE

DEMAND

PERFECTION ISSUE 7 AUTUMN/WINTER 2011

MICK BELL

A DAY IN THE LIFE OF A

BRAND AMBASSADOR TONY PANG

THE ROAD TO

MUSCLEMANIA JON SHIELD

TRAIN & EAT FOR

ENDURANCE

ROGER SNIPES

NEW MUSCLEMANIA PRO TALKS TO US ABOUT THE IMPORTANCE OF WORKOUT NUTRITION PLUS PhD WELCOME UFC STAR PAUL SASS


INVESTMENT IN DELIVERING QUALITY PhD Nutrition are now the brand of choice for all serious minded athletes seeking quality sports nutrition that tastes great and delivers proven results. PhD Nutrition utilise premium ingredients within all their signature product ranges and demand quality when delivering a product to the market and to the consumer. PhD have an extensive team of drug-free, brand ambassadors who can be seen throughout the UK at store promotional days, free taster sessions and at trade and public exhibitions. All our brand ambassadors live life the PhD way and are testament to our innovation, quality and reliability. Visit www.phd-supplements.com to meet all the PhD ambassadors.

DEMAND PERFECTION CONTENTS

ISSUE 7

04 TRAIN & EAT FOR ENDURANCE

Team PhD’s Jon Shield talks about his Duathlon experiences

06 THE IMPORTANCE OF WORKOUT NUTRITION With PhD Athlete & MuscleMania Natural Pro Roger Snipes

08 THE ROAD TO MUSCLEMANIA

PhD Cover Model Tony Pang takes us through his journey

10 UFC STAR JOINS TEAM PhD We announce our latest Team PhD athlete

11 A DAY IN THE LIFE OF A BRAND AMBASSADOR An insight into the life of PhD Brand Ambassador Mick Bell

12 PhD PRODUCT RANGE

DEMAND PERFECTION

The PhD product range in brief

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Watch our videos www.youtube.com/ phdnutrition Follow @phdnutritionuk on Twitter.com Friend PhD Nutrition Facebook.com/phdnutrition


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DEMAND PERFECTION

PhD PRODUCTS ARE AVAILABLE AT SELECTED NATIONAL RETAILERS, HEALTH FOOD CHAINS, INDEPENDENT HEALTH STORES AND ALL GOOD HEALTH CLUBS AND GYMS.

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DEMAND PERFECTION

D L E I H S N O

J

4

ENDURANCE


TRAIN & EAT FOR ENDURANCE WITH PhD’S INTERNATIONAL DUATHLETE JON SHIELD

Having competed in a variety of sports (competitive natural body building being one) I’m a sucker for a new sporting interest, so it came as no surprise to me that I fell into duathlons after joining Manchester Triathlon Club as a bit of extra fitness training for joining the Parachute Regiment. I went on a training camp to Lanzarote with Manchester Tri Club at the end of January and then got bitten by the bug. I really enjoyed running and cycling already, doing regular track sessions with Altrincham Running Club and riding with friends. However, swimming was something I didn’t particularly enjoy and wasn’t particularly good at. I heard that there were races that just incorporated running 10k, biking generally around 40k and running a further 5k after that. This appealed a lot more to me so I started my specific focus on this whilst in Lanzarote, taking full advantage of the tough cycling conditions there. On my return I immediately targeted certain duathlon events, races where you could qualify to race for Great Britain at your age group in the World and European Championships along with a North West Championship. From the results below you will see I took part in only 5 races so it was a steep learning curve, but 12th overall in the Northwest Championships in my second race was great and qualifying to race in both the European and World Age Group Championships for Great Britain was a fantastic achievement for me. RACE DATE 5th March 2011 13th March 2011

EVENT LOCATION Clumber Park Duathlon

Euro and World Championship qualifier

Parabold

North West Duathlon Championships

19th March 2011

Dambuster Duathlon Oakham

3rd April 2011

Oulton Park Duathlon

16th April 2011

European and World qualifier

Limerick Duathlon - IRE

European Duathlon Championships

RESULT 81st

Overall

12th

Overall

8th

59th

Age grp

Overall

1st

21st

Age grp Overall

RETIRED

I learnt a lot in the few races I did and improved a lot in the very short time frame that they took place, considering they were big events. Type of training, dedication, diet and preparation were all key to my improvements and relative success in the time span. In terms of future success there are a few specific areas to work on. I need to decrease my bodyweight to make me more efficient on both the bike and for running and I need more time on the bike to improve my handling skills and get more specific conditioning in my legs.

Breakfast

TYPICAL DIET & SUPPLEMENT INTAKE 1 scoop Diet Whey (White Chocolate) added to my porridge made up of one cup of skimmed milk and one cup of water with a handful of blueberries.

Lunch

Homemade soup (various types) Chicken/turkey/beef/salmon (variety to stop boredom and gain the various benefits from each) along with wholegrain rice/wholegrain bread and broccoli.

Dinner

Chicken/turkey/beef/salmon stir fry/pasta dish

Pre Workout During Workout Post Workout Snack

V Max Pump (use early mornings or when feeling lethargic) Flapjack + and Battery +/-3 (on long rides only) Recovery 2:1 Orange Barley (After every high intensity cardiovascular workouts only) Pharma Whey HT+Chocolate Mint

DEMAND PERFECTION

MEAL TYPE

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SPORTS SPORTS NUTRITION NUTRITION

THE IMPORTANCE OF SPORTS NUTRITION

WITH TEAM PhD ATHLETE & MUSCLEMANIA NATURAL PRO ROGER SNIPES

S

ome of us train hard as second nature and some of us need a seriously good kick before something actually happens. Whatever the case, regardless of your background we all need motivation and for me, that comes in the shape of a comprehensive workout nutrition plan. With regards to my workouts I think it’s important to have the correct frame of mind before I am sent out to complete my mission. The mission is to leave the gym with a severe pump and dripping with sweat by any means necessary.

DEMAND PERFECTION

For me to achieve that full range of focus and ability, my supplement stack is as follows:

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PhD V Max Pump. Within 10-15 minutes of a 200ml serving I start to feel that familiar tingling sensation which indicates the blood is beginning to run through my hungry muscle cells- time to begin. With each rep I feel growth and vascularity like wires attached to the surface of my expanding body. I personally always manipulate the serving to give me greater pumps (not recommended for first time users) and also leave the gym feeling wiped out. If I start off with PhD V Max pump then I know it’s gonna get really messy and the pump is going to be intense. I’ll also swallow 5 to 10 BCAA capsules with my serving of V Max Pump.


Many people come to me for advice and a lot of the time it is because of the disappointment in their slow gains from training. Hitting the weights with no food or some kind of supplementation is like driving a 4 litre vehicle with an empty tank on the motorway ‘you’re not gonna get very far’ if anywhere at all.

Immediately after training: 2 scoops of PhD Recovery 2:1. The name speaks for itself, RECOVERY! What more do you need than the right level of carbs, protein, L-Glutamine, BCAA’s and Creatine to replenish and sustain muscle growth from all the hard work and time you have put in. Recovery 2:1 is the best value money can buy and probably one of my top five favourite products in the PhD range. Because Recovery 2:1 is so comprehensive, I stop there, I don’t need anything else. I make sure that my second post workout meal comes in solid form about 90 minutes after my Recovery 2:1 serving. Typically this meal will be chicken and rice or Fish and rice.

DEMAND PERFECTION

The same goes for post workout. Many people don’t understand the major importance of it and train for hours in the gym, then eat a chocolate bar because they either feel they deserve it or they are in a depleted level of energy and need replenishment fast. Ignoring the signs of depletion or starving muscles is like working an entire month for your wages, and then when you are finally paid, you take it to a betting shop and lose it all. You’re basically making a gamble as to how much muscle gain you will achieve and in all honesty you’d be heading in the opposite direction unless you take action. So here’s how I do it after training:

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WITH PhD COVER MODEL TONY PANG

When 2011 began, I had one burning ambition: To compete on stage and showcase the hard work I put into my life on a daily basis. I first came across the federation Muscle Mania late the same year and it fit the bill of what I was looking for as a route to physique competition. As a life time natural athlete, I did wonder whether or not I would be good enough, big enough or ripped enough to enter the competition, but my success with PhD so far (as a brand ambassador) has given me the confidence to reach for all my goals. I got some advice from fellow team PhD athlete Roger Snipes (Roger has since been crowned Overall Musclemania 2011 Champion) about how he has improved his physique over the years and I was feeling more motivated than ever. New training program was set and new training partner in place.

In hindsight with more time, I would have called on the body building expertise within PhD and had a crash course of posing, but my decision was made.

So, feeling good, new environment, new training partner and new program, time to make some magic happen. Being on a cruise for the first week of a holiday during my competition prep was challenging but it did allow me to eat good food 18 hours a day.

Trophy time came and I just wanted to know that I had done well. So going through the process It was announced I had won second place, but as the top three qualified, I made it through to the European final in St. Albans 4th September. Feeling a bit drained after the competition, it was hard to get back into training again and also back on to the strict diet. I kept my head high and was invited to come to PhD headquarters for a photo shoot. Meeting up with the team was great and really did inspire me to lift my game again. Hopefully to do equally as well in the European final if not better.

PM

40 minutes cardio

Leg workout

40 minutes cardio

Chest & Back

THU WED

40 minutes cardio Kettle Bell warm up

Shoulders & Arms

40 minutes cardio

Leg workout

40 minutes cardio

Chest & Back

40 minutes cardio Kettle Bell warm up

Shoulders & Arms

REST DAY

REST DAY

TUE MON

AM

FRI

Holiday over and I returned to Britain and handed my entry form in. I decided to go for the model category, as the bodybuilding needed a routine and also had mandatory poses to be done. This is something I had no previous experience in and just not enough preparation time.

TONY’S TRAINING ROUTINE

SAT

As time moved on during the holiday, morning cardio was getting tougher and I struggled to get more than 30 minutes running or swimming in and with the intense heat it was zapping every ounce of energy I had. But I kept at it. The second half of my holiday was going to prove more difficult as our family holiday location had no gym within the immediate area. Luckily my parents are tennis fanatics and they hunted high and low for tennis and sports complexes to play at and asked about any nearby gyms. To my surprise there were two, one was ridiculously expensive and had next to no serious weight training equipment in and the other was literally someone’s garage. The guy was a gym enthusiast himself and had converted a whole top floor to a body builders dream. Loads of free weights, machines, plenty of space and the price was next to nothing, Deal done.

As competition date loomed, I had that exact same feeling in me that I had when I competed in the PhD cover model competition 09/10. Like I had done everything that I could have done and given 110%. It was now time to travel to the venue and prepare for the show. We got the line up of events and prepared backstage by pumping up with some light dumbbells (along with drinking some V-Max Pump). I went out there and just enjoyed the experience. I wasn’t sure how I faired against the other competitors but I was in good condition myself and that was all that mattered to me.

SUN

ROAD TO MUSCLEMANIA DEMAND PERFECTION 8

ROAD TO MUSCLEMANIA


PANG

DEMAND PERFECTION

TONY

“Some things in life you just need to go for. No regrets”

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PhD NEWS IN BRIEF

PAUL SASS PhD WELCOME NEW UFC STAR

DEMAND PERFECTION

We would like to welcome our latest team PhD athlete to the family – English MMA star Paul ‘The Sassangle’ Sass. Paul is one of the UK’s top MMA stars, and is currently plying his trade on the biggest stage of them all – the UFC.

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The 23 year old lightweight fights out of Liverpool and is part of ‘Team Kaobon’. He trains alongside respected UFC veterans such as Paul Kelly, Terry Etim & Paul Taylor. In his UFC debut at UFC 120, he submitted Canadian Mark Holst in the very first round via Triangle choke –picking up “submission of the night” honours in the process. Find out more about Paul – www.ufc.com/paulsass


MICK BELL

A DAY IN THE LIFE OF A PhD BRAND AMBASSADOR

Facilitating Brand Promotional & Awareness Days - an intrinsic aspect of my role within PhD Nutrition, still continues to be a passion of mine, and while the term ‘work’ in this context could perhaps be construed as a tenuous link - loosely applied, I much prefer to comment on it as being a Labour of love! As a customer focused brand, in a performance driven market, PhD Nutrition continues to set the standard and indeed raise the bar, in terms of providing vital customer care, support and hands-on free expert advice, via a number of Media and Social Network streams. But what I believe sets us apart from most other brands, are the Promotional Days we schedule on a weekly basis at various sports supplement retailers throughout the U.K, providing customers with not only the opportunity to receive credible, in depth advice pertaining to any aspect of their training, diets and nutritional plans; but also the chance to freely sample products of many of the lines within PhD’s exciting range of whey protein powders and bars.

Being a competitive drug-free bodybuilder, who uses the PhD range of supplements extensively and exclusively, I fully understand the needs of the individual who is determined to bring about positive changes to their physique, be that in terms of lean muscle gain, or simply through fat loss. For me therefore, there is no greater or rewarding experience within this industry, than being able to speak to existing and potential customers alike about sports nutrition, particularly those who may be new to both training and to supplementation in general, about how best they can integrate PhD supplements into their diets and fitness regimes to receive optimum benefit and returns for their efforts.

More than enough incentive then to make even Clint Eastwood’s Day – a rewarding enterprise! For details of upcoming PhD Nutrition Promotional days in your area, please consult our Facebook page, along with the PhD Nutrition website and it’s interactive forum

DEMAND PERFECTION

Laughing as I write this - there is however another overwhelming feeling of supreme satisfaction gained from being involved in PhD Promo days....the feeling that arises when a customer who may have arrived at the store with a tunnel-vision mindset on choosing a ‘Brand X’ product, leaves the store proudly clutching a PhD alternative, having needed only to briefly taste the PhD product to convince them of its superior quality!

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PRODUCT RANGE

MASS& STRENGTH

PHARMA BLEND 6HR TIMED RELEASE PROTEIN BLEND

+ FOR ALL ATHLETES SEEKING LEAN MUSCLE & RECOVERY + CONTAINS MICELLAR CASEIN + IDEAL PRE-BEDTIME SHAKE + ADDED GLUTAMINE PEPTIDES & FLAXSEED + 5 AMAZING PhD FLAVOURS

PHARMA WHEY HT+ BIO-ENGINEERED WHEY PROTEIN

+ + + + +

FOR ALL ATHLETES SEEKING LEAN MUSCLE & RECOVERY CONTAINS NO WHEAT PROTEIN OR FILLERS ADDED HYDROLYSED WHEY PROTEIN ISOLATE ADDED BCAA’S & L -GLUTAMINE 5 AMAZING PhD FLAVOURS, AVAILABLE IN 2lb, 5lb & 10lb SIZES

PHARMA GAIN MASS GAINING INNOVATION

+ GREAT FOR HARD GAINERS + CONTAINS LOW GI CARBOHYDRATES + 40G PROTEIN PER 100G SERVING + SLOW RELEASE PROTEIN BLEND + ADDED BCAA’S & L-GLUTAMINE

SYNERGY ISO-7 PREMIUM ALL IN ONE SUPPLEMENT

+ + + + +

FOR ALL ATHLETES SEEKING LEAN MUSCLE & RECOVERY METHYL-TEST STRENGTH STACK 36G PROTEIN PER SERVING CREATINE, GLUTAMINE & BCAA’S 5 AMAZING PhD FLAVOURS

V-MAX PUMP PRE WORKOUT MUSCLE ACTIVATION

DEMAND PERFECTION

+ GREAT FOR STRENGTH OR ENDURANCE ATHLETES + CONTAINS BETA ALANINE TO BUFFER LACTIC ACID + MAY ASSIST WITH STRENGTH & MUSCLE PUMP + DUAL-ACTION ARGININE STACK + 3 FRUITY PhD FLAVOURS

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L-GLUTAMINE MUSCLE PRESERVATION SYSTEM

+ + + +

GREAT FOR STRENGTH OR ENDURANCE ATHLETES MAY ASSIST WITH RECOVERY FROM INTENSE TRAINING CAN BE USED IN MULTIPLE SERVINGS AND AT VARIOUS STAGES MIX EASILY INTO WATER OR JUICE

METHOXY 7 TEST ANABOLIC SUPPORT COMPLEX

+ GREAT FOR HARD GAINERS SEEKING MASS & STRENGTH + CONTAINS METHOXYISOFLAVONE + POWERFUL MINERAL SUPPORT + CONTAINS NO BANNED PRO-HORMONES + SAFE & EFFECTIVE TO USE

PHARMA HMB ANTI CATABOLIC ACTION

+ GREAT FOR STRENGTH OR ENDURANCE ATHLETES + IDEAL FOR USE ON CALORIE RESTRICTED NUTRITIONAL PLAN

+ CAN BE USED IN MULTIPLE SERVINGS AND AT VARIOUS STAGES

+ EASY TO SWALLOW CAPSULES


ENERGY& PERFORMANCE

WAXY VOL SLOW BURNING FUEL FOR ATHLETES

+ + + + +

BATTERY +/-3 FAST ACTING GLYCOGEN REPLENISHMENT

+ CONTAINS FAST-ACTING CARBS FOR IMMEDIATE REPLENISHMENT

+ CAN BE USED DURING & AFTER EXERCISE + ADDED BCAA’S & L-GLUTAMINE + CONTAINS ELECTROLYTES FOR SYSTEMATIC RECOVERY + GREAT FOR ENDURANCE & STRENGTH ATHLETES CATALYST MULTI NUTRIENT MATRIX

+ CONTAINS RACEMIC ALA FOR ULTRA POTENCY + CONCENTRATED ANTI OXIDANT MATRIX + SPECIFICALLY DESIGNED FOR ATHLETES + EASY TO SWALLOW CAPSULES SMART BAR INTELLIGENT NUTRITION

+ GREAT FOR THE HEALTH CONSCIOUS ATHLETE + NO ARTIFICIAL SWEETENERS OR PRESERVATIVES + 15G PROTEIN + GREAT CARB SOURCE FOR SUSTAINED ENERGY + DELICIOUS TOFFEE & CARAMEL FLAVOUR

CREATINE MONOHYDRATE FOR ALL EXPLOSIVE ATHLETES THE ONLY TRIED & TESTED FORM OF CREATINE INCREASED ENERGY FOR SHORT BURST ACTIVITY GREAT FOR RUGBY PLAYERS, WEIGHT TRAINERS & STRENGTH ATHLETES EASY TO USE, TASTELESS POWDER

WIRED PRE WORKOUT NEURO-STIMULATOR

+ + + + +

CONTAINS DMAE & L-TYROSINE PRE-WORKOUT STIMULANT BOOST ENHANCES CONCENTRATION & FOCUS CREATINE & BCAA’S FOR STRENGTH & POWER 2 GREAT PhD FLAVOURS

FLAPJACK+ CONTAINS OATS & PROTEIN FOR SUSTAINED RELEASE

+ GREAT CONVENIENCE SNACK FOR ENERGY & MUSCLE BUILDING

+ 19G PROTEIN PER FLAPJACK + HIGH CONCENTRATION OF CARBS FOR ENERGY & RECOVERY + EASY TO USE THROUGHOUT THE DAY + GREAT TASTING FOREST BERRIES FLAVOUR DEMAND PERFECTION

+ LOW GI CARBOHYDRATES FROM BARLEY + SUPERB FOR CARB LOADING & POST EXERCISE + CAN BE ADDED TO PROTEIN SHAKES + FOR RECOVERY & ENHANCED ENERGY + 3 AMAZING PhD FLAVOURS

CREATINE MONOHYDRATE STRENGTH & ENERGY SYSTEM

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PRODUCT RANGE

RECOVERY RECOVERY 2:1 POST EXERCISE RECOVERY DRINK

+ + + + +

SPECIFIC POST EXERCISE RECOVERY DRINK CONTAINS WAXY VOL & FAST-ACTING CARBS FOR STRENGTH & ENDURANCE ATHLETES ADDED CREATINE, GLUTAMINE PEPTIDES & ANTIOXIDANTS 3 GREAT PhD FRUIT FLAVOURS

BCAA’S DURING & POST WORKOUT NUTRITION

+ VERSATILE PRODUCT, PROVEN INGREDIENTS + BENEFITS BOTH STRENGTH & ENDURANCE ATHLETES + TO BE USED AROUND THE WORKOUT WINDOW + GLYCOGEN SPARING & MUSCLE BUILDING + EASY TO SWALLOW CAPSULES

FAT LOSS DIET WHEY BUILD MUSCLE, BURN FAT

DEMAND PERFECTION

+ GREAT FOR THOSE LOOKING TO REDUCE BODY FAT + HIGH PROTEIN WITH LOW CARBS + 35G PROTEIN PER SERVING + CONTAINS CLA, GREEN TEA & CARNTINE + 5 AMAZING PhD FLAVOURS, AVAILABLE IN 1kg & 2kg SIZES

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LEAN DEGREE THERMOGENIC FAT-LOSS

+ FAT-BURNING CAPSULE FOR MEN & WOMEN + CONTAINS CAFFEINE & GREEN TEA + WITH PHOSPHATIDYLSERINE TO SUPPORT MUSCLE + CONTAINS ALA TO HELP CONTROL APPETITE + EASY TO SWALLOW CAPSULES

DIET WHEY BARS BUILD MUSCLE, BURN FAT

+ + + + +

GREAT FOR THOSE LOOKING TO REDUCE BODY FAT HIGH PROTEIN WITH LOW CARBS CONTAINS CLA, GREEN TEA & CARNITINE PERFECT LOW CALORIE SNACK BAR 3 AMAZING PhD FLAVOURS

CLA THE FAT BURNING FATTY ACID

+ FAT-LOSS GEL CAP FOR MEN & WOMEN + WORKS SYNERGISTICALLY WITH LEAN DEGREE + PROVEN TO HELP REDUCE BODY FAT + EASY TO SWALLOW SOFT GELS


NEW & IMPROVED - COMING SOON SYNERGY ISO-7 THE BEST JUST GOT BETTER SYNERGY ISO-7, THE UK’S PREMIUM ALL-IN-ONE SPORTS SUPPLEMENT IS BEING RELAUNCHED IN NOVEMBER 2011 AND NOW INCLUDES:

CREATINE PER SINGLE SERVING. ALMOST 100% MORE THAN + 5g PREVIOUSLY + NOW WITH PEPTIDE BONDED L-GLUTAMINE + ADDED MCT’S + EVEN BETTER TASTE & MIXABILITY

PHARMA GAIN INTELLIGENT MASS

+ GROUND OATS AS THE MAJOR CARBOHYDRATE SOURCE + ADDED PEPTIDE BONDED L-GLUTAMINE + MCT’S FOR EFFICIENT, CLEAN MASS BUILDING + EASIER TO MIX PRODUCT WITH AN EVEN BETTER TASTE + SLOW RELEASE PROTEIN BLEND CONTAINING MORE MICELLAR CASEIN

DEMAND PERFECTION

PHARMA GAIN, PhD’S UNIQUE MASS-BUILDING PRODUCT IS BEING RE-RELEASED IN DECEMBER 2011 COMPLETE WITH A RADICAL OVERHAUL, MAKING THE PRODUCT EVEN MORE BENEFICIAL TO THE HARD TRAINING ATHLETE SEEKING QUALITY MUSCLE MASS. PHARMA GAIN WILL NOW BE COMPLETE WITH:

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PERFECTION DELIVERED

INNOVATION FOR THE MODERN ATHLETE

Demand Perfection 7  

PhD Demand Perfection issue 7 - Autumn/Winter 2011

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