TARGET

Strategy Target

“Over time I have developed an advanced tolerance for cannabis. Because of this I have

switched to concentrates and live resin vapes. I am not always looking for the most incredible high, but more getting loose and letting the world fall away a bit in doses that I can control. I make the most of my off time and concentrates have a nice ritual feel about them as it is a slower more careful process.” Group of people that our product & brand will most likely appeal to.

Personal Facts

Age: 37

Occupation: Video Editor

Average Income: $95k

Relationship Status: Single

Education: College degree

Hobbies: Watching streaming networks, hanging with good friends, foodie and drink enthusiast, traveler, appreciates great art and architecture.

Shopping Behavior

• Prefers vaping & concentrates over consuming edibles and beverages

• Frequent user so struggles to get the same high each time due to increased tolerance level

• Knows the products and is familiar with the brands that work for them and those that don’t. Tends to be loyal to his brands.

• Does not use concentrates daily, but will use a vape or infused pre-roll every day.

• Spends on average ~ $200 per week in Illinois dispensary

Favorite West Coast Brands: Wonderbrett, Synergy, Cali Stripe, Aces Extracts, Heavy Hitters Live Resin, Alpine Vapor Live Resin