COLOR

Helvetica LT Std light, regular or medium should be used as a secondary weight for sub-headlines, or to demonstrate a change of tone or emphasis. To create branded typography for Verilife, use larger and smaller font sizes in combination to emphasize the message.

Helvetica Neue LT Std should be the main typeface used for headlines however we do use other display fonts that fit the holiday. In more common instances such as sales or special events, the the script font Alexandra Personal Use will be used.