- ETHICALLY PRODUCED ATTIRE FOR THOSE WHO DON’T DO SHINY -
clothes for people
1
THE DESIGNER A
nna Skodbo is the creative driving force behind cross-genre clothing brand Phannatiq, part time harpist, and occasional surfer. Steiner School educated in Edinburgh, she developed a curiosity and respect for social and stylistic individualism that is prominent in all her activities. From an early life sharing her home with adults with severe learning disabilities, schooling that encouraged self expression and creativity, to years spent childminding and getting by in Oslo, having set off for a new life in Norway at the age of 18, Anna has been shaped by slightly unconventional experiences and carries with her great flexibility and determination as a result. Returning to the UK in 2007 to study Fashion BA (hons) at the University of Hertfordshire, she sought out practical roles facilitating London Fashion Week while honing her business and creative skills that would soon lead to establishing her own brand. Anna holds a deep respect for natural and human resources, and places this commitment at the centre of her brand Phannatiq by maintaining supply chains of high sustainability and ethical credibility, and known to accept interns only within a framework of strictly defined learning goals. As a keen educator, Anna lectures and supports students of both business and fashion, sharing her specialist insight and successes in maintaining integrity within a solely profit-focussed industry dominated by disposable fashion.
- WHAT TO EXPECT 3 About Phannatiq 4 I’m a Phannatiq 6 In the Spotlight 7 Under the Radar 8 London Print 14 The Making of the Gil T-shirt 16 Cat Stripes Print 18 Denim 20 Fly Tipping Print 2
22 Where the Wild Things Go 24 Behind the Scenes 26 A Phannatiq Evening 28 Let Loose, Go Wild 30 In the Black 32 Not Quite White 33 Out of the Blue 34 Maternity Wear 35 Credits
- ETHICALLY PRODUCED ATTIRE FOR THOSE WHO DON’T DO SHINY -
C
ross-genre clothing brand phannatiq has been throwing a sideways look at sartorial provisions for the world’s pavement populations since 2010 and their irreverent adherence to social stereotypes have amassed them a following unbounded by traditional attitudes. Brand Director and Textile Designer Anna Skodbo, herself a passionate fan and observer of style and self expression, celebrates that phannatiq has grown to reflect her own ‘clothes for people’ attitude to dressing, successfully rethinking gender and sizing indications across the range and encouraging experiments with body-fit. Renowned for their signature urban disruption patterns, applied through traditional screen-printing techniques, phannatiq has long drawn on London’s domestic and industrial landscapes in the creation of their textiles; introducing a visual texture that sits comfortably within any occasion while offering some surprising discoveries amongst the striking collages. As ethical as they are enjoyable, phannatiq’s garments reflect a core commitment to responsible employment and sustainable manufacture while eschewing seasonal collections for a reliable offering of timeless pieces that transcend the call for wardrobe refresh.
3
I'M A PHANNATIQ ALISON LOWE
4
From country and western backing singer to fashion publicist, Alison’s always been led by her passions...
Why are you a phannatiq? Because I love strong design, wearable clothes that are bold and playful. Describe your style. In any day I can be darting from high-power meetings to shop visits to studio visits, so my style is balanced around this. It’s eclectic, oversized, comfortable… but hopefully stylish!
Tell us about your favourite object. I have so many favourite objects, from my lucky pewter Viking ornament to my new iPad, from my waving Buddha to my new Phannatiq skirt! I only have things in my life that I feel passionate about.
The city, because… It is vibrant, multi cultural and home!
What do you want to be remembered for? Gosh that’s a hard one – I hope that people will remember me for being honest, generous and giving back.
How did you become you? I never had a set path, I have always been driven to do things that excite me and that I feel passionate about. Everything from being an actress to touring as a backing singer with the country music greats, from running an international courier business to teaching creative entrepreneurship.
What’s been your most outrageous/ extravagant purchase? And best bargain? The most expensive thing I have had is two daughters! They have been outrageously expensive over the past 20 years!!! But also my best bargain as they bring the most incredible value to my life every day.
"I ONLY HAVE THINGS IN MY LIFE THAT I FEEL PASSIONATE ABOUT"
Where are you now? What are you doing next? I really love running Felicities and supporting emerging fashion brands. The next step is to launch my new website Start Your Own Fashion Label, with a broad range of resources including handouts and podcasts for designers.
What’s your biggest passion? And your worst vice? My biggest passion is helping businesses develop and succeed. My worst vice is that I’m easily bored.
See Alison’s work at www.felicities.co.uk/
5
in the SPOTLIGHT... Who? Stella Creasy MP, wearing our Cape Dress Where? The Elle Style Awards “I wore phannatiq because it’s from Walthamstow but also because I knew it looked good. I don’t have a great fashion sense but I have a huge appreciation for good fashion and for the skill that goes into it. It was lovely wearing phannatiq and knowing it would be beautifully cut. That makes a difference to how you look and feel. In an environment where everybody else was at least three sizes smaller than me, I felt I could at least stand my ground.”
Who? Munroe Bergdorf, DJ and transgender icon, wearing our Florence Dress Where? Interview in The Evening Standard Photo by Adrian Lourie
Who? Pixie Lott, singer, songwriter and actor, wearing our Florence Dress Where? Interview in Fabulous Magazine “She’s never afraid to experiment, doesn’t ever take herself too seriously and switches easily between grunge, glam, classic cuts and more offbeat styles.” Words by Beth Neil Photo by Mark Hayman
6
Mari in our Sara Dress Oscar in our Raven Jacket
Mezurashii in our Sally Hoodie Nik in our Mitch T-Shirt
...Under the radar 7
LONDON PRINT O
ur signature London print is a collage of images from the back of Hackney Wick train station, including graffiti gates, broken chain-link fencing and refuse collectors’ hi-vis vests. An urban disruption pattern that reflects the beautiful grime of the city.
8
1 1.
Boyfriend Trousers Boyfriend trousers that are actually bo yfriend trousers, not pretend ones. These 100% unisex trousers are made to sit on the hips and flatter all leg lengths with their cunning pattern cutting. Made from organic cotton with 5% Lycra for comfort. Available in plain black, a dark monochrome London print and a lighter black & white London print.
2
3
2.
Daisy Skirt Super cute elasticated knee length skirt cut in a waste minimising design. This skirt can be dressed up or down. It is made to order in London and can be purchased in black, natural, Phannatiq’s signature London print, Cat Stripes (our answer to nautical) and Fly Tipping, inspired by photos taken on the streets of Walthamstow.
3.
Gemma Leggings These super soft leggings are made in the EU from a gorgeous blend of organic cotton and bamboo with elastane. High waisted with elastic in the waistband, they lend themselves to most body shapes including the more curvy. They are available in plain black or Phannatiq’s signature London print and sizes UK 6-20.
9
1
10
1.
Ali Hoodie This oversized, A-line hoodie with an asymmetric drape at the back is made to order in London, cut from organic cotton and bamboo jersey. It’s available in plain black or Phannatiq’s signature London print. It’s dramatic shape looks great on any gender, any size.
2.
Andee Hoodie This oversized, sleeveless, A-line hoodie with an asymmetric drape is made to order, cut from organic cotton and bamboo jersey. It’s available in plain black or Phannatiq’s signature London print. Its dramatic shape looks great on any gender, any size.
2
3
4
3.
The Oscar T This super-soft, asymmetric, baggy, unisex long-sleeved tee is made to order from organic cotton, knitted in the UK. Perfect for getting cosy on a cold winter’s day. It’s available in plain black or Phannatiq’s signature London print and will look great on any gender, any size.
4.
The Raven Jacket is a hooded unisex jacket with asymmetric drapes, pockets and a zip fastening, made from unbleached organic cotton sweatshirting with a very soft fleece finish on the inside. Made to order in London it is available in plain black or Phannatiq’s signature London print and will flatter any gender and most sizes.
11
Florence Dress An exquisite dress with an amazing, almost circular flowing skirt and a draped bodice, cinched in at the waist with leather. It has a luxurious sheen, but isn’t shiny. The Florence Dress is made to order with 100% organic, unbleached bamboo with Japanese plonge leather. Available in plain black, plain white, phannatiq’s signature London print, Cat Stripes (our answer to nautical) and Fly Tipping, inspired by photos taken on the streets of Walthamstow.
12
1
3 2
1.
2.
Mitch T This oversized tee has an asymmetric drape and is cut from super-soft organic cotton and bamboo jersey. It’s available in plain black or Phannatiq’s signature London print and will flatter any gender and most sizes. Kim T A knee-length organic bamboo silk t-shirt cut in a waste minimising design. This unisex t-shirt can be worn as a top over trousers or leggings or as a dress. It is made in the EU from woven fabric so is not stretchy. It can be purchased in black, natural or Phannatiq’s signature London print.
4 3.
Kai T A long organic bamboo silk t-shirt is cut in a waste minimising design. This unisex t-shirt can be worn as a top over trousers or leggings or as a dress. It is made in the EU from woven fabric so is not stretchy and can be purchased in black, natural or Phannatiq’s signature London print.
4.
Ash T A staple for any wardrobe, these unisex tees are made in London from a blend of organic cotton, bamboo and elastane, giving them a luxurious and soft feel. Available in plain black, plain white, Phannatiq’s signature London print, Cat Stripes (our answer to nautical) and Fly Tipping, inspired by photos taken on the streets of Walthamstow. There’s a print for every occasion.
13
THE MAKING OF... THE GIL T-SHIRT Certified organic cotton grown in the Izmir region of
Fabric knitted in the
Western Turkey
Izmir region, Turkey
Bought by Phannatiq
46% organic cotton 46% bamboo 8% elastane spun in the Izmir region in
Fabric shipped to
Western Turkey
agent in Wales
Bamboo grown in China
14
Paterns cut and sampled in-house, London Tagless labels printed in Lasi, Romania
Patterns and Fabric sent to Lasi,
Gil T-shirt arrives at
Romania, where
Phannatiq, London
they are graded, cut and sewn Fabric sent to screen printer in AjdovĹĄcina in Slovenia
Gil T This oversized tee has an asymmetric drape and is cut from super-soft organic cotton and bamboo jersey. It’s available in plain black or white but also looks stunning in Phannatiq’s signature London print and will flatter any gender and most sizes.
15
cAt STRIPES
C
at Stripes is our answer to nautical. We think nautical is a bit silly, so we thought we’d take the silly a little bit further. Anna Skodbo’s cat Frazzle was photographed over the course of a year on the garden wall from which she likes to survey her empire. These were combined to create the stripes.
16
2
11
1.
Ariadne Skirt Glorious asymmetrical draped skirt with an elasticated waist made from a luxuriously soft blend of organic cotton, bamboo and elastane. Available in plain black, plain white, Phannatiq’s signature London print, Cat Stripes (our answer to nautical) and Fly Tipping, inspired by photos taken on the streets of Walthamstow.
2.
Kalila Dress This tenacious dress is made from a wonderfully crisp organic twill with a draped bodice, flatteringly cinched in at the waist and a double layered calf length skirt, hiding cheeky side pockets. Available in plain black, plain white, phannatiq’s signature London print, Cat Stripes (our answer to nautical) and Fly Tipping, inspired by photos taken on the streets of Walthamstow.
17
Josie Dress Cheeky denim pinafore, with side pockets, made from black organic denim with a 5% stretch. It cann be worn as two different skirts as well! Folded down for a skater style with a cute print organic bamboo bow, or tucked in for a chic mini. This dress is made to order in London. Erika Crop Top This cheeky little crop top can be worn as underwear or clothing and is made from a double layer of super-soft organic cotton and bamboo jersey. It’s available in phannatiq’s signature London print, Cat Stripes (our answer to nautical) and Fly Tipping, inspired by photos taken on the streets of Walthamstow.
18
1
DENIM 2
3
1.
Alice Skirt Super chic calf length skirt, with a flattering shaped waistband, side pockets and a chunky zip. Made to order in London from black organic denim with a 5% stretch.
2.
Zoe Dress A beautifully flattering organic denim dress with a draped bodice. It’s cinched in at the waist, with a figure-hugging, calf-length pencil skirt, and a cheeky reveal at the back. Suitable for workwear or dressed up, the Zoe dress is made to order from black organic denim.
3.
Tegan Skirt A gorgeous black denim skirt with box pleats, side pockets and a chunky zip. This skirt will flatter every size and can be dressed up or down depending on your mood. Made to order in London from organic black denim with a 5% stretch.
19
FLY
TIPPING
F
ly Tipping is a more subtle print but no less subversive. Images have been collected of fly tipping around Walthamstow, mostly from the street where Phannatiq is based but some from further afield, to create this pretty design. Motifs include an abandoned high chair and of course E17’s infamous mattresses.
20
1
3
2
1.
2.
Charli Tank This oversized tank is cut from super-soft organic cotton and bamboo jersey. It’s available in plain black or Phannatiq’s signature London print, Cat Stripes (our answer to nautical) and Fly Tipping, inspired by photos taken on the streets of Walthamstow and will flatter any gender and most sizes and is long enough that it can also be worn as a dress. Ariana Skirt Stunning asymmetrical draped skirt with an elasticated waist made from a luxuriously soft organic cotton. Available in a natural off white with a subtle pale blue stripe or alternatively with a Fly Tipping print, inspired by photos taken on the streets of Walthamstow.
4 3.
Jet Sweater This 100% organic cotton sweatshirt is made to order in London from a thick organic cotton sweatshirting with a fleecy back to it. It is available in Phannatiq’s signature London print, Cat Stripes (our answer to nautical) and Fly Tipping, which complement the contrasting black sleeves.
4.
Ash T A staple for any wardrobe, these unisex tees are made in London from a blend of organic cotton, bamboo and elastane, giving them a luxurious and soft feel. Available in plain black, plain white, Phannatiq’s signature London print, Cat Stripes (our answer to nautical) and Fly Tipping. There’s a print for every occasion.
21
where the Wild t h i n g s go
22
23
behind the...
24
Location Lloyd Park Walthamstow
Garments Florence Dress (Cat Stripes) Florence Dress (White) Raven Jacket (London Print) Boyfrined Trousers (London Print) Ash T-shirt (London Print)
...scenes 25
a phannatiq evening
Thanks to everyone that came!
P
hannatiq held a Press Launch and Private Sale at the cosy WeWork Spitalfields. The modern, collaborative space with its city views was a fitting place to showcase our new collection, alongside Imogen Belfield’s unique jewellry designs and everyone’s favourite Sportluxe brand Charli Cohen. A free bar was provided courtesy of Walthamstow’s legendary Wild Card Brewery whose delicious beer contributed to the friendly atmosphere, along with the relentless hypnotic beats from Joseph Hammond, another
26
gifted E17 resident. It meant a lot to us to be supported by so much local talent. WeWork soon filled up nicely with colourful characters and familiar faces, all of whom had come to see what phannatiq designer Anna Skodbo had pulled out of the bag this time! As the night went on, there were many happy shoppers full of free beer and the Darkwave meanderings of Ray Noir’s DJ set. The venue made a perfect backdrop for the event, and everyone who attended made the evening a real success.
JOSEPH
HAMMOND
THE COLLECTION
The gorgeous collection from Phannatiq.
IMOGEN BELLFIELD
Joseph Hammond and his technicolour dream pipes.
CHARLIE COHEN
Beautiful pieces from Imogen Bellfield.
Imogen’s
jewellery
has been worn by all kinds of fabulous women, including Cameron Diaz, Georgia May Jagger, Uma Thurman and Charli Cohen: Witness the fitness
Rita Ora.
27
Let Loose, GO WILD
WILD CARD BREWERY
A
trio who met in the Midlands have created an oasis of cask beer in the sunny corner of east London Phannatiq hails from - Walthamstow, an east London ‘hood with a long history of welcoming creatives. It’s been home to everyone from William Morris to Grayson Perry, from East 17 to Lethal Bizzle. Walthamstow’s urban landscape is changing fast. Among the pioneers transforming it are William Harris, Andrew Birkby and Jaega Wise – the three amigos behind Wild Card brewery. It sits in a scrappy industrial estate alongside railway lines, a garage, metalworkers and a spray-painting workshop. It also has fellow innovator neighbours: neon emporium God’s Own Junkyard, party venue The Blitz Factory and Mother’s Ruin gin palace.
28
By day it’s soundtracked by barrels being shifted, the whine of tools and the garage radio. By night these are replaced with the sound of laughter and the occasional low-key gig. We caught up with the trio by day to find out how it all started. William and Andrew met stacking shelves in a Boots store in Nottingham, bonded over a love of beer and got into homebrew as a way of driving down costs to a student-loan-friendly 16p a pint. Jaega brought an expert eye thanks to her degree in chemical engineering. “When we were home brewing, it was so small-scale it was more like cooking,” says William. “She treated it with condescending amusement. Even now, our brewery is by far the tiniest piece of plant she’s ever operated.” They moved down south and started
Wild Card in 2012, a time when the Olympics brought an “anything is possible” vibe to the entire country but east London in particular. The name Wild Card comes from their years of experimental brewing. Even now, the beers are labelled with a playing card. Our favourite is Jack of Clubs, a 4.5 percent ABV ruby ale. “We’d have thousands of bottles of beer all over the house,” says William. “Good record-keeping is crucial, to improve on the recipes. So we labelled them with playing cards. Plus we liked the idea of being non-qualified entrants. Between us we had about 8 months of industry experience... and that was just washing stuff. It was the London Olympics and we were the Wild Card.” They borrowed £4,000 on their credit cards and made a single batch of beer on equipment hired for the day. Sold it, made a bit of money, then did it again. Only later did they get the funding to set up their own brewery and bar.
summer the yard outside is filled with merriment as customers spill out onto long picnic benches. “We’re not hipsters,” says Andrew. “We just want to make good beer.” Wild Card Brewery, Unit 7, Ravenswood Industrial Estate, Shernhall Street E17 9HQ www.wildcardbrewery.co.uk
"WE’re not hipsters... we just want to make good beer" And what a bar! Great beer, happy staff, thanks in no small part to Wild Card’s commitment to paying everyone a London Living Wage, and a stunning space. It’s industrial, utilitarian without pretention, but creative. A local artist has made a totem of decorated beer barrels. The space is big but intimate. In the winter it’s warmed by a woodburner. In the 29
IN THE BLACK 1.
1
Sandy Hoodie An oversized, sleeveless hoodie with an asymmetric drape is made to order, cut from organic cotton and bamboo jersey. It’s available in plain black or Phannatiq’s signature London print. It’s bold shape looks great on any gender.
2
3
30
2.
Boyfriend Trousers Boyfriend trousers that are actually boyfriend trousers, not pretend ones. These 100% unisex trousers are made to sit on the hips and flatter all leg lengths with their cunning pattern cutting. Made from organic cotton with 5% Lycra for comfort. Available in plain black, a dark monochrome London print and a lighter black & white London print.
3.
Jessica Crop Top Super cute little crop top, perfect for the summer. Made with organic bamboo silk, it is elasticated at the bottom for ease of fit. Available in black and Phannatiq’s signature London print.
5 4
4.
Charli Tank This oversized tank is cut from super-soft organic cotton and bamboo jersey. It’s available in plain black or Phannatiq’s signature London print, Cat Stripes (our answer to nautical) and Fly Tipping, inspired by photos taken on the streets of Walthamstow. It will flatter any gender and most sizes and is long enough that it can also be worn as a dress.
5.
Sara Dress Two beautiful dresses in one. Depending on your mood, you can wear it front to back or back to front. Cut from organic cotton and bamboo jersey, this asymmetric, draped number is a fantastic addition to a work, leisure or evening wardrobe. Perfect for a quick change when the bell rings. It’s available in plain black, Phannatiq’s signature London print, or blue London print.
6.
Kim T A knee-length organic bamboo silk t-shirt cut in a waste minimising design. This unisex t-shirt can be worn as a top over trousers or leggings or as a dress. It is made in the EU from woven fabric so is not stretchy and can be purchased in black, natural or Phannatiq’s signature London print.
6 31
2
NOT QUITE WHITE 1
3
32
1.
Leanne Crop Top Super chic loose fitting crop top with asymmetric pleats in the front and back. This skirt can be dressed up or down. It is made to order in London and can be purchased in black, natural, Phannatiq’s signature London print, Cat Stripes (our answer to nautical) and Fly Tipping, inspired by photos taken on the streets of Walthamstow.
2.
Kai T A long organic bamboo silk t-shirt is cut in a waste minimising design. This unisex t-shirt can be worn as a top over trousers or leggings or as a dress. It is made in the EU from woven fabric so is not stretchy and can be purchased in black, natural or Phannatiq’s signature London print.
3.
Daisy Skirt Super cute elasticated knee length skirt cut in a waste minimising design. This skirt can be dressed up or down. It is made to order in London and can be purchased in black, natural, Phannatiq’s signature London print, Cat Stripes (our answer to nautical) and Fly Tipping, inspired by photos taken on the streets of Walthamstow.
1
OUT OF THE Blue
2
3
4 1.
2.
Sara Dress Two beautiful dresses in one. Depending on your mood, you can wear it front to back or back to front. Cut from organic cotton and bamboo jersey, this asymmetric, draped number is a fantastic addition to a work, leisure or evening wardrobe. Perfect for a quick change when the bell rings. It’s available in plain black, Phannatiq’s signature London print, or blue London print. Ché Tank This limited edition oversized tank is cut from 100% recycled denim which has been knitted to create a beautiful sheer fabric. It will flatter any gender and most sizes and is long enough that it can also be worn as a dress.
3.
Jean Jumper This limited edition oversized jumper is cut from 100% recycled denim which has been knitted to create a beautiful sheer fabric with contrast ribbing at the neck, cuffs and hem. It will flatter any gender, any size and is long enough that it can also be worn as a dress.
4.
Humourless Feminist Killjoy Necklace This 3D printed necklace is the perfect gift for the loveable hatchet in your life, especially if that hatchet is you. It’s available in an array of exceptionally humourless colours including a nineties-collides-with-the-future green/yellow colour change, a proper “fuck you” pink and the brightest of blacks to reflect your mood.
33
1
W
e have a selection of multi-purpose dresses including two styles which look beautiful when pregnant and when not. It will flatter your ever-changing body no matter what stage you’re at.
2
3
MATERNITY
34
1.
The Penelope dress is a gorgeous drapey number with an empire line, high enough to sit above a bump, with a voluminous skirt which cascades elegantly off any figure.
2.
The Sara dress is extremely versatile and can be worn as a maternity dress too, thanks to its beautiful vertical drape which will flatter an ever-changing figure. It is also a 180Âş dress, designed to be worn front to back or back to front. Available in both black and the London Print (3).
MODELS
MAKE-UP
Bryony Harrison
Lauren Kay
pages: cover, 22, 23
pages: 3, 11 (no.2), 17, 18, 19, 22, 23,
Desymons
30,31,32,33
pages: cover
Sophie Fisher
Karl Ward
page: 11 (no.4)
page: 21 (no.4) Leanne Sweatland pages: 9 (no.2&3), 10 (no.1), 11 (no.3),
HAIR
12, 13 (no.2), 15, 17 (no.2), 18, 19 (no.2),
Carmen Koge
21 (no.1), 30 (no.1&3), 31 (no.5&6), 33
page: 11 (no.4)
(no.2)
Oscar Alexander
May Grace
pages: 3, 11 (no.2), 17, 18, 19, 22, 23,
pages: 3, 17 (no.1), 19 (no.1), 31 (no.4),
30,31,32,33
32 (no.3), 33 (no.1) Ray Noir pages: 3, 11 (no.4), 13 (no.4), 21 (no.2),
WORDS BY
30 (no.2)
Adam Bullock
Somer-Louise Van Sluytmann
pages: 2, 3
page: cover, 22, 23
Caramel Quinn
Tegan Christmas
page: 28, 29, all product
pages: 10 (no.2), 19 (no.3), 32 (no.1),
descriptions
33 (no.3)
Emma Hammond
Victoria Cozens
pages: 26, 27
page: 34 Westley Erasmus pages: 9 (1), 13 (no.1&3)
GRAPHIC DESIGN Eleanor Reid
PHOTOGRAPHY
magazine layout
Alexander Michaelis pages: 9 (no.3), 10 (no.1), 12, 15 Emma Hammond pages: 26, 27
@phannatiq
@phannatiq
/phannatiq
/phannatiq
Liam Cox pages: 9 (no.1), 11(no.3), 13 (no.1,2 & 3) Rachel Manns page: 2 Stephen Berkeley-White
www.phannatiq.com
pages: cover, 3, 9 (no.2), 10 (no.2), 11 (no.4), 13 (no.4), 17, 18, 19, 21, 22, 23,
shop.phannatiq.com
30, 31, 32, 33, 34
35
@phannatiq
keep updated
@phannatiq
36
/ phannatiq
www.phannatiq.com
/ phannatiq
shop.phannatiq.com