Public Relations Plan for attracting new faces to Heritage room of Temecula, CA Executive Summary The Heritage room of Temecula is a multicultural lounge that wants to bring new faces to a lounge that specializes in bringing cultures together, and emphasizes in teaching ages from 1 year old to 100 about cultures they may not know about. We have a coffee bar, music, and a small stage for interactive learning, and enjoyment. Because our country has people from all over the world, why not have somewhere to go that can united everyone as one, and teach each other about different ideas, and traditions. Business objective •
Increase business
•
Have more culturally based entertainment available for customers
•
With increased business, also attract more of a variety of age groups to the business
Public Relations Objective •
Show that you can have good time with anyone no matter the age.
•
Build up the interest of the business through flyers, and advertising through social media.
•
Let everyone, more importantly the youth know that there is a place that can be fun, and enjoyable, but a learning experience like no other.
Strategies •
Make a Facebook account that shows off the great features of the business. Ex: pictures, menus, show line-ups and personal testimonies from customers that already frequent the business.
•
Have flyers made up to pass around, put up at local business, and different locations that the target customer would shop, or be at.
•
Have a new customer night that offers specials and entertainment to show what it is like on a typical night, and the fun that could be had.
Public Relations Program Elements •
Create a street team that can reach out to people on the street
•
Have a designated person that is especially knowledgeable about social media and have them network with people they know around the community to attract more customer’s.
•
Have a logo, and a motto made. Then place them on T-shirts that people can wear, and have other kinds of marketing tools that can show the business off without anyone pitching or promoting to them. They are able to just read a shirt, or see a bumper sticker and get the name of the business in their head.
Six-Month Timeline 1st month- Create a logo and a store motto that is catchy and simple 2nd month- Create a Facebook, and twitter account. Have an employee keep the page up to date, and network through the people they know. 3rd month – Have the merchandise printed, and make available to customers to purchase. Then get out into the community to show off the business and attract new customers. 4th month- Assemble the street team, and have the people in it go to a variety of places and let people know about the business, and inform them of the new customer celebration. 5th month- Have the community come out to see what is offered in this business. Line up guest speakers, entertainment, and have discounted refreshments to customers. Pass out postcards that have the twitter, and Facebook information plus the hours of operation for everyone. 6th month- Place a link to a survey on all the social media sites to get feedback from the more computer savvy customers, and also have customer feedback cards in the store for people that may not be on the internet as often.