the Operations Director for both healthcare and the commercial business. Driving force, page 18.
In this issue
NEIL MACDONALD
Neil is Area Health Lead for MSD in North and East Scotland, covering market access, patient/population access and project work with the NHS and other healthcare partners in the healthcare sector. HYPO-real, page 12. EMMA MORRISS
Emma is Head of Content at Pharmafield and E4H. She’s an experienced editor and content strategist with a background in health and social care. Double Down, page 14 & The Cost of Constipation, page 26. JAMES ROACH
James is an experienced NHS director who has held roles in hospitals, clinical commissioning groups and in joint roles with social care. He runs Conclusio Limited, developing innovative solutions in health and care systems in the UK and China. Be the change, page 8. HANS SOLGAARD
Hans is Healthcare Director, IQVIA, and is responsible for patient experience and outcomes solutions. Hans has 20 years’ experience in healthcare, having worked for seven years for the NHS (CIO) followed by nine years in UK and global consulting, business development and leadership roles at global blue chip companies before joining IQVIA in 2015. First-hand feedback, page 4. PAUL TODD
Paul is Director of Access Solutions, Apodi. He joined Apodi from GSK where he was the senior director in Customer Solutions. Paul has significant market access experience and knowledge of developing strategies in response to issues driving change for both the pharmaceutical industry and the NHS. Driving force, page 18.
INTELLIGENCE
04
NHS
08
First-hand feedback: Working in partnership with patients
Be the change: Creating shared responsibility for healthcare
HANS SOLGA ARD
JAMES ROACH
06
20
All in the execution: Bringing patient centricity to life
Tailored approach: Delivering patient centric care in the NHS
JILL DONAHUE
STEVE HOW
INSIGHT
TECHNOLOGY
Ask the experts: Engaging patients earlier in clinical development
Digital therapy: Simplifying health apps for the public
DR MATT COOPER
LIZ ASHALL-PAYNE
16
24
Self care: Developing product and patient centric services NAGORE FERNANDEZ
26
The Cost of Constipation: What is the condition costing patients & the NHS? EMMA MORRISS
22
IN PRACTICE
18
Driving force: Building a patient centricity model LYNN JEGGO & PAUL TODD
PF AWARDS
12
HYPO-real: A Pf Award-winning partnership NEIL MACDONALD
Patients are the experts of their conditions; they are the only people who can truly tell us if we are achieving the right balance
Dr Matt Cooper, page 16
14
Double down: Ashfield’s Lorna Towndrow, double Pf Award winner EMMA MORRISS
28 Directory