WELCOME
EDITOR
John Pinching john@pharmafield.co.uk A S S I S TA N T E D I T O R
Amy Schofield amy@pharmafield.co.uk C R E AT I V E D I R E C T O R
Emma Warfield emma@pharmafield.co.uk COMMERCIAL DIRECTOR
Hazel Lodge hazel@pharmafield.co.uk SALES & MARKETING MANAGER
Rachel Cresswell rachel@pharmafield.co.uk FINANCIAL CONTROLLER
Fiona Beard finance@e4h.co.uk P f AWA R D S
Melanie Hamer melanie@e4h.co.uk PUBLISHER
Karl Hamer karl@e4h.co.uk pharmafield.co.uk e4h.co.uk @pharmafield @pharmajobsuk HEAD OFFICE
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Letter from the Editor
ello and, above all, welcome to 2018; a uniquely-titled year and so full of promise. Where will it take us and what will it yield? No one quite knows, but at this moment, we hold its mystery to our hearts and cherish its potential – for the time being at least. With that in mind, our cover story looks proudly forward, without so much as a glance in the rear-view mirror, as our panel of experts stare into the snow globe and, through the blizzard, make their NHS, pharma, political and wider healthcare predictions for the next 12 months. As we herald the New Year, Pf Magazine also invites several new features. ‘High Fives’ selects a single subject and brings together the miscellany surrounding it; comments, debate, trivia and breakthroughs. On this occasion, the focus is on operating theatres. ‘NHS Prescribed’ takes an expansive look at the main talking points in public health, while ‘Two Takes’, our new opinion battle, highlights a subject, such as NHS privatisation, and hands the stage over to two experts with diametrically opposing views. Meanwhile, ‘Pf Awards: This is Your Life’, as the title suggests, looks at how winning an award can change your life forever. It should be fun! Our usual column musketeers have, yet again, proved the pen mightier than the sword with some timely observations from the arenas of pharma, politics and pharmacy. We also invite a new digital columnist in the form of NHS Digital’s Martin Moth. Needless to say, he isn’t afraid to fly close to the fire. Following the most indulgent period of the year, our featured therapy area looks at the obesity conundrum, how it reflects on society and the impending crisis for the NHS. Also, look out for part one of our series of special PharmaTalent interviews underlining the incredible contribution of women to our industry. Our bevvy of regulars and much more besides means that 2018 has started with a flourish. Happy New Year, folks,
The information contained in this magazine and/or any accompanying brochure is intended for sales and marketing professionals within the healthcare industry, and not the medical profession or the general public.
Pf Magazine is published monthly. For a free U.K. subscription visit pharmafield.co.uk/subscribe.
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