ECHO Publishing The Publishing People
TABLE OF CONTENTS Executive Summary..................3 Business Description & Vision. . .4 Our History................................5 Products....................................6 Definition of the Market............7 Organization & Management. . . .8 Financial Management..............9 Marketing & Sales Strategy.....10 Work Examples.......................11
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EXECUTIVE SUMMARY We are a small publishing company creating various jobs for citizens and businesses in our community. We are known as in the community as The Publishing People.
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BUSINESS DESCRIPTION & VISION Our Mission Statement The Mission of the ECHO Publishing company is to provide businesses and organizations in our community with quality publications.
Our Vision The vision and long-term goal of ECHO Publishing is to increase the exposure of our publications to more and more businesses and citizens of the community.
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OUR HISTORY Founded in 1964, ECHO Publishing created the very first 1965 publication titled Through These Arches, and was an annual publication for the students of Franklin County High School. Since then, we have transitioned to other print services, and now create a variety of print products for business and individuals.
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PRODUCTS
PRODUCTS Graduation Invitations Photo Shoot Business & Senior Ad Creation Business Cards Flyers Brochures Specialty Prints
PRICES $20 / 50 pack $25 / 2 hrs $20 $10 / 100 10¢ each $1 each Free Estimate
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DEFINITION OF THE MARKET Industry: Publishing Market: Businesses and Citizens of the surrounding communities Market Share: 100% Only service of this kind offered in Franklin County
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ORGANIZATION & MANAGEMENT
William CFO
Breana Editor-in-Chief
Chadija Business Manager
Editorial Staf
All Staf
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FINANCIAL MANAGEMENT
William
Chadija
Alezra
Noah
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MARKETING AND SALES STRATEGY
• Back to School • Footba Fall ll
Winter
• Holida ys • Miss Echo
• Prom • Spring Break
Spring
Summ er • Vacati on • Summ er Shoots
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WORK EXAMPLES
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