Pet-Sitting Business Newsletters 101 By Bobbi Wilson, CPPS©, Peace Love Paws Pet Sitters, LLC
Editor’s Note: While 85% of members responding to PSI’s 2022 State of the Industry Survey indicated they did not create a newsletter for clients, studies continue to show how important email marketing—such as emailing a newsletter to clients—can be for small businesses. In fact, according to a study from eMarketer, email marketing has a media return on investment (ROI) of 122%— four times higher than other digital marketing strategies. So, if you are in the majority who are not currently emailing your clients a newsletter, it may be time to reconsider! Thanks to Bobbi Wilson for sharing her tips for client newsletters! Big or small, your pet-sitting company needs to be engaging with your pet parents! An effective form of visual communication is a newsletter. Business analysis recommends engaging with your client as much as once a week. Direct content is the “tool” for all engaging and attracting forms of communication. A newsletter allows you inexpensive, user-forward and personal visual communication for engaging with your pet parents. The choice of format, style, and delivery are endless, but it is about YOU and your brand. A combination of a monthly newsletter and a bi-monthly newsletter catches a larger percentage of people with your information. One style of newsletter might be more attractive to some than others. Your monthly newsletter needs to be fun, engaging, pet informative and personal. Your bi-monthly news needs to be newsworthy! Here are tips I’ve learned that help make our company newsletters a hit with our clients. Be Consistent: You want your pet parents to look forward and be excited to see what information you have to share each month. Name your newsletters and use
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consistent release days. For example, our newsletter is sent out on the 1st and is called The Monthly Chew. Our bi-monthly newsletter is sent out on the 15th and is called PLP’s Bi-Monthly News.
Tip: Your newsletter should include your phone number, logo, email/ website information and QR code. Be Engaging: The newsletter should speak to your pet parent, including informative pet facts, hot topics or a local event. Pet parents love to see their pets’ pictures. The bi-monthly newsletter should be more of a business informative important dates, company/staff awards and announcements.