n e w s PPG Launches New Subscription Platform for BARKS
P
PG has announced a new subscription platform for its offi cial bimonthly trade publication, BARKS from the Guild (barksfromtheguild.com). Effective immediately, all BARKS read ers, including PPG members, will be required to subscribe in order to gain uninterrupted, free access to the digital edition of the magazine. In addition, due to popular demand, PPG is offer ing an option to subscribe to the print edition of the magazine on an annual basis. BARKS is a comprehensive educational tool for pet profes sionals, written by PPG members, covering all things animal be havior and training, pet care, canine, feline, equine, avian, pocket pets, and exotics, as well as shelter and rescue, advo cacy, business, sales, marketing consulting. It also features in terviews with key industry figures and canine research scientists plus indepth reports from all PPG's educational events world wide. As per PPG's Guiding Principles, which state that shock, pain, choke, fear, physical force, and compulsionbased meth ods should never be used in training or pet care, BARKS is tar geted towards the animal behavior, training and pet care professionals that comprise the core of the organization's mem bership, as well as other pet professionals and pet guardians who are interested in learning more about modern, science based, forcefree training techniques and tools. Each issue of the 64page publication includes an indepth cover feature and a further 15 or so articles covering a diverse selection of topics relevant to today's pet professional, as well as book reviews, PPG news, and member profiles. BARKS is also a valuable re source for advertisers, whose products and services are guaran teed to reach their intended target audience. The new BARKS digital subscription plan begins immedi ately, starting with this, the March 2020 issue. Anyone wishing to gain access to this issue online (and all ensuing issues) is en couraged to subscribe on the new platform with immediate ef fect (barksfromtheguild.com/subscribe). In addition, as soon as PPG reaches the required number of registrants, it will launch the print edition, delivering BARKS directly to readers' doors six times a year for just $85. The print option will be rolled out in North America with further locations to be added at a later date. Once registered, all subscribers will also have exclusive access to the Members' Area of the BARKS website (barksfromtheguild.com/members). "While subscription to the digital edition of BARKS will remain completely free of charge, as it always has been, we have chosen to ask readers to register so we can increase the features and benefits we make available to them, as well as prepare to launch the annual subscription to the print edition," said PPG president Niki Tudge. "By making the latter more easily available, we can more effectively continue to promote education, re sources, information, equipment, ideas, methods and techniques that both pet professionals and guardians can trust while we work to raise indus try standards as a whole." "One of the most common questions we are asked by our members is whether an annual print subscription to BARKS is available, and we are pleased that we can finally make that a possibility," added Susan Nilson, editorinchief, BARKS from the Guild. "As soon as they have subscribed, readers will have ongoing access to each of the bimonthly issues, PDF downloads of all articles, vendor discounts, and first notification of new BARKS Blogs and BARKS Podcasts, and we will be adding more benefits in due course. It's an exciting time for BARKS and we look forward to working with PPG members and our wider audience to continue to deliver a quality product that promotes forcefree, scientifically sound education in all as pects of training, behavior consulting and pet care.” (See also ad on p.7).
Write for BARKS from the Guild or the BARKS Blog! We are always on the lookout for interesting features, member profiles, case studies and training tips to feature in BARKS from the Guild and on the BARKS Blog. If you’d like to join the growing band of member contributors, please get in touch.
barksfromtheguild.com
6
BARKS from the Guild/March 2020
BARKS BARKS from the Guild blog Email: barkseditor@petprofessionalguild.com
