May Pet Insight

Page 40

2022 VANGUARD AWARDS E

motions run high when pets are missing, and pet owners may unknowingly share too much information that could jeopardize their privacy. Today’s technology allows for pets and their owners to be reunited faster when time is of the essence. Pet owners can share as much of their information as they want without unintentionally broadcasting to strangers where they live, and that their home is empty while they’re out searching for their lost pet. The Techla XL, MyFamily USA’s newest engraver that allows pet owners to personalize pet tags quickly and conveniently in stores helps to drive traffic into stores. “The development of our newest engraver, the Techla XL, and its spectacular modular display concept will make ID tags a primary accessory focal point in stores,” said CCO Tom Glessner. “The Techla XL engraver has an 18.5-inch vertically integrated high-definition touch screen that attracts and informs customers of the availability of instantly engraved ID tags while making it easier than ever to complete the personalization process. The

PG 40 / PET I N S I G H T

ID Tags

modular display concept now makes it possible for retailers show as many ID tags as they would like, while also being able to incorporate complementary products like collars and leashes which will drive additional purchases.” “How we identify with our pets, that’s what’s changing,” said ZuluTails Founder Pamela Fusco. “How they are part of our daily life and routine. They’re our family which they’ve always been in essence but predominately more so now than ever, and that’s what is changing.” While microchips have been around

since the 80s, said Fusco, their lack of usability has always served as a hindrance, whether it’s the need to go through a third-party call center or having to download specific apps. “They want to be able to have ease of convenience and use readily available 24/7 365 anywhere and anyway,” she said. “That’s what we’re changing. We are the disruptor in the environment.” “Let’s say you’re relocating from California to New York, and you make a quick pit stop,” Fusco said. “Snoopy jumps out of the car and runs away at the pet stop in Kentucky. What are the chances of you getting this pet back? You’re not going to put up posters and signs. You could start populating it on social media but where are you going to pick the pet up? Where are they going to call you? Where do you live? Fifteen minutes down the road you get a text that says someone from ZuluTails is trying to reach you about Snoopy. You open the message, it says hey I’m at the rest stop on Route 66 and you turn around and you go back, and you get your dog. There’s nothing in the world like it.”