VANGUARD AWARDS

Thelitter category has evolved through the years from the traditional, non-odor repelling, absorbent pellets. Leaders in the category such as Boxiecat and Dr. Elsey’s have been driving growth to the category through their innovative products that put cats’ well-being and comfort first. Alongside this, these companies have remained loyal to their consumers through listening to feedback and ensuring their needs of safe, effective and odor-controlled products are met.

“Probiotic cat litter continues to lead us into our fifth year of exponential growth as a company,” said Ken Wilks, VP of Sales and Marketing with Boxiecat. “The high levels of probiotics in our Pro litters attack waste and odor on a microscopic level—the more they eat, the hungrier they get and the cleaner the home. Also, in March of this year, we unveiled Boxie Glo litter on an invitation-only basis at the Global Pet Expo. We learned several years ago that cats can see in the ultraviolet spectrum and initiated research on feline visual cues related to proteins that fluoresce in cat waste products. This project was driven by our desire to save some of the 3.2 million cats that are surrendered to shelters each year; a large percentage of which are due to litter box challenges. Three years later, we report with con-