Private Label Foods

liver to a private label retailer has the same high-quality standards that other brands would have. Bringing scale and the ability to reach consumers across the country, we work to ensure we leverage our ability to innovate and procure unique and differentiated ingredients.”

“Consumers no longer view private label as just a less expensive alternative, they’re looking at a private label as a standalone brand, with its own brand equity and nutritional philosophies that make products competitive against national brands,” Govea said. “Private label is no longer just chicken and rice diets. Alphia is helping retailers move to more solutions-based diets (sensitive stomach, sensitive skin), giving their products the same consumer appeal and solution-based stories as national brands.”

“We’ve seen tremendous amount of growth in these areas and we’re seeing private labels offer up some tough competition,” she added. “Private label has always been a fast follower, but based on growth and consumer demand, we’re starting to see private label beginning to lead in these areas before the segments are fully established.”

When Diamond Pet Foods was established in 1970, company leaders challenged themselves to offer above par pet foods at an approachable price for pet owners. “Through strong relationships with our trusted local and global suppliers, as well as the hard work and dedication of our pet nutrition and veterinary experts, we are able to select all of our quality ingredients with the health and well-being of pets in mind,” said John Kampeter, VP of Marketing and Sales. “Throughout the years, we have worked with our team of experts from many disciplines including food microbiologists, food production and food science professionals to monitor the market and adapt to the nutritional needs and preferences of pets and their owners. As a result, we have grown our formulas to include a variety of options (such as specialized nutritional needs or carbohydrate and protein sources) and ingredients (such as probiotics and superfoods). We continue to focus on the unique nutritional needs for pets in all life stages—all at an affordable price.”