VANGUARD AWARDS

Thefrozen dog treats category might be a newer concept for retailers and pet owners, but once they see how dogs respond to the flavors and palatability of frozen treats, there’s really no turning back. Companies like The Bear & The Rat, Boss Dog and Marcoot Jersey Creamery are providing a motivational reward during training and a cool treat to quench pets’ thirst when temperatures are soaring or to cool down after exercise.

“Our product lines are expanding,” Amy Marcoot, Co-Owner of Marcoot Jersey Creamery earlier this year. “Following the resounding success we had last year with our Dog-O’s Cheesy Chompers, we are now moving into the freezer section, and have expanded our product line to include clean-label USA Dog-O’s ice creams we make fresh every day, which is available in four flavors. In addition, we added two flavors of our fan favorite Cheesy Chompers line with Berries and Sweet Potato. In addition, it was also great to offer our retailers expanded distribution options for placing orders [during Global Pet Expo]. With partnerships with both regional and national distributors, we want to continue to offer a great level of service and access for any retailer.”

Driving the momentum behind the frozen dog treats category is best done through steady partnerships with retailers and distributors. “Our commitment to fresh, daily production and ability to