VANGUARD AWARDS

Pet owners have several requirements on their checklists when it comes to purchasing rope toys. Category leaders such as Mammoth Pet Products, Playology and Jax & Bones have continued to help consumers check things off their lists in an effort to provide pets with premium quality toys.

Looking at how the year has been for Mammoth Pet Products thus far, “Mammoth saw improved 2023 Q1 vs. 2022 Q1 sales and other company metrics. [We are] also experiencing continued improvements in Mammoth’s supply chain and moderating inflationary cost,” said Owner Charles Byrne. “Mammoth introduced 14 items—Flossy Chew DoubleRopes and Flossy Chew Extra Peanut Butter scented rope. Mammoth’s new items are great value-added products that were enthusiastically received by customers.”

“Mammoth is the rope toy pioneer in the marketplace offering the largest variety of rope toys available. Mammoth manufactures the rope toys versus other rope distributors that are mere importers. Rope is Mammoth’s core category offering so we pride ourselves as being a best-in-class manufacturer,” Byrnes explained. “Pet parents are looking for both basic and value-added rope for their pups. For more than 25 years Mammoth is the best-in-class ‘rope’ manufacturer offering the largest variety and most innovative rope toys available. Mammoth partners with pro-

Rope Toys

fessional retailers who are looking for a sustainable and reliable dog toy provider who offers the best-in-class, largest variety and most innovative rope toys in the marketplace.”

Playology has remained a unique player in the category due to its scented, attention-grabbing and keeping toys. “Playology has had an excellent year so far,” said Chris Brown, SVP Marketing. “A big win we’ve had is our partnership with the prestigious Westminster Kennel Club Dog Show happening in early May. This is a strategic effort on our part and an excellent opportunity for us to provide education on our brand to a broader audience of like-minded dog lovers. Our mission is ‘Making Pets’ Lives Better Through Meaningful Innovation.’ That’s why we continue to push the boundaries. We are driving the rope toys category and all of our toy categories forward in both innovation and in- cremental growth through the science we use to inform our innovation. We know that a dog’s brain craves scent— their noses are 10,000 times more powerful than a human’s. That’s why Playology embeds our all-natural scents throughout the toy at the microscopic level. As a dog chews those tiny scent particles are released, driving olfactory stimulation and seven times longer engagement than unscented toys. Since the scents are embedded directly into the material of each toy, pups can enjoy chewing and sniffing over and over again and it’s easy to clean.”

Jax & Bones’ Founder Tina Nguyen, outlined the company’s recent ventures. “In Q1 of 2023, we restructured our sales team and brought in a few new distributors to our product line,” said Nguyen. “Our trajectory is a lot more growth, and in terms of rope toys, we are really excited to bring out more styles as well as larger ones because of the need and interest. We are ecstatic about what we can put out in the market in terms of rope and the continuation with our product design ability. We work to identify what the need is or the ‘white space’ in the market, and we just continue to build based on customer feedback to help us continue to grow. People have asked us to do longer and bigger rope, rope with plush; so, we have continued to listen to our customers as well as grow additionally with the new products and designs.”