2023 VANGUARD AWARDS

Air-driedfood producers have remained consistent and devoted to providing pet owners with higher quality, ‘better for pets’ food options. Category leaders like Carna4, Redbarn Pet Products and ZIWI remain loyal to their consumer base through listening to feedback and preferences, and helping them stay attuned to the latest trends and demands.

“Q1 has been an exciting chapter for us at ZIWI,” said Marketing Manger Jessica Krueger. “We have experienced growth in many aspects of the business as we strive to educate consumers about the air-dried foods category as a whole and strengthen our relationships with our retail partners. This included investing in a booth expansion for our presence at Global Pet Expo and welcoming new team members to our ZIWI offices and kitchens. Among these new personnel additions we were fortunate to hire a Canadian national sales manager as we look to grow our presence in North America. Many of these changes were made possible by the opening of our brand-new kitchen facility in Napier, New Zealand. This new facility gives us the capacity we need to keep pace with both our incremental growth and new innovations on the horizon.”

Carna4 Handcrafted Pet Food understandably braced itself for declining sales in light of peripheral economic challenges that are testing every in-