Special Report Pretzels
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he inability to shop at brick and ers to the aisle, but we’re bringing more are the holy grail of baking, and we stay mortar locations as frequently individuals that might not typically be very true to those roots. Our pretzels as they’d like and without a strategy salty snack consumers to the aisle.” are visually distinct with a mahogany in place has left many consumers feelUnique Snacks recently wrapped up brown crust, a shape that is not ‘cooking out of place. Alternatives like curb- a campaign to promote pretzels con- ie-cutter’ with the personal touch of side pickup, which our bakers, and a light are time savers, fluffy inside. They are "We share our story and our history with Retailers and Consumers. In rich in flavor and can and selecting and Bavaria, pretzels are the holy grail of baking, and we stay very true to paying for grocerbe enjoyed at room those roots. Our pretzels are visually distinct with a mahogany brown ies at the click of a temperature, toasted, crust, a shape that is not 'cookie-cutter' with the personal touch of our button from home or baked. We strive or the office offers Baker’s, and a light fluffy inside. They are rich in flavor and can be enjoyed for perfection and are unmatched conve- at room temperature, toasted, or baked. We strive for perfection and are proud to share these proud to share these passionately crafted treats.” nience. Although passionately crafted — Janet Conning, Backerhaus Veit shopping for grotreats.” cery items like To achieve their lonbaked goods and gevity and status withproduce come with a sensory experi- sumption by pairing them with com- in the pretzels category, Backerhaus ence, the scent of freshly baked bread plementary beers to highlight the flavor Veit has steadily worked hard, taking its and the visual appeal of brightly hued profiles of each. Tröegs Independent responsibility to their craft and to meet fruits and vegetables, keeps shoppers Brewing and Unique Snacks kicked off consumers’ and retailers’ expectations returning to physical aisles. Suppliers a program offering shoppers options of seriously. in the pretzels category are challenged appealing combinations of craft beers “We bake pretzels every day with a with not only bringing high caliber and signature pretzels in late August commitment to quality and perfecting foods into consumers’ homes but also until the end of October. These flavor our craft,” Conning said. “Our Bavarian keeping pretzels accessible no matter profiles offered consumers unmistak- recipes are authentic; and we will nevhow consumers are shopping. It’s eas- ably flavorful pairings intended for folks er compromise keeping a simple list of ier to sell a baked good in-store as they to share with their families and friends. ingredients with no artificial colors and play upon shoppers' senses, but it's Tröegs and Unique experimented flavors, and no chemical preservatives. even more difficult when consumers with combinations to uncover ideal Our hope is that they are enjoyed at are not shopping in-person. pairings to bring out the full favors of home with family and friends.” “Consumers continue to look for the craft beers and signature pretzels. Rounding out 2021, Backerhaus Veit restaurant quality offerings in their The featured pairings included: Lucky is looking forward to creating opporturetail stores,” said Janet Conning, SVP Holler Hazy IPA with Sourdough Craft nities for friends and families to safeMarketing and Product Development Beer Pretzel Rings & Malted Barley, ly gather. Their belief is their pretzels for Backerhaus Veit. “Pretzel Buns are Tropical Pineapple and Haze Charmer offerings, whether it’s a fluffy twisted a popular favorite at restaurants as op- Haze Pale Ale with Multigrain Splits & pretzel or a soft pretzel bun, fosters erators promote gourmet burger and Savory Grains, Juicy Pineapple. meals and snacks people can enjoy with sandwich offerings as well as unique “Tröegs’ devotion to the art and sci- others. “We have spent so much time appetizers and small share plates. To ence of brewing flavorful, refreshing apart over the last two years, and as the help retailers capitalize on this trend, beers using only the best ingredients, calendar turns to 2022, we see more Backerhaus has launched a Retail Ready including some from right here in Penn- time with family and friends,” Conning Pretzel program that includes: Pretzel sylvania, creates a natural alignment said. “There are so many unique ways Hamburger Bun 4-count.; Pretzel Hoa- with our focus on creating distinct fla- to share these passionately crafted soft gie Roll 4-count.; Pretzel Dinner Roll vor and textural characteristics using Bavarian pretzels that they are sure to 6ct.; and Pretzel Twist 4-count. The full fewer ingredients to create greater fla- be the talk around any table - make a line-up leverages our time-honored Ba- vor,” said Justin Spannuth, Chief Operat- unique charcuterie platter, dress them varian recipe to ensure that consumers ing Officer of Unique Snacks. up and enjoy on pizza night, or they experience pretzels the way they were To dispel confusion surrounding the make the perfect sandwich—minis or meant to be!” category, Backerhaus Veit shares its traditional. Our innovation is focused “The pretzel category is fun and excit- company’s story and history to not only on expanding pretzel consumption with ing,” said a Dot’s Pretzels spokesperson educate but to connect with a consumer unique formats and flavors, so that they last fall. “Our hopes with Dot’s Pretzels base and entice people to explore their can be a part of any meal. We are helpis to reinvigorate the channel and to product line. “We share our story and ing both retailers and consumers see bring more awareness. Dot’s Pretzels our history with retailers and consum- that the possibilities are endless!” are not only bringing more pretzel buy- ers,” Conning said. “In Bavaria, pretzels PG 18 / GROCE R Y I N S I G H T
