PetGroomer.com Magazine Fall 2017

Page 42

PetGroomer.com Magazine eGroomer Journal January / March 2014

42

October / December 2017 PetGroomer.com Publications

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by Leel Michelle

Pro Lighting Tips

Pet Boutique Retailers & Grooming Salons How often have you walked into a corporate retail store and noticed their lighting? If they’ve done their job correctly, you shouldn’t have noticed their lighting at all. In order to create a professional and convenient retail experience for your clients, good lighting is a MUST! Good lighting is even more important for the empty nested, aging Baby Boomer population that loves to dote on

their fur-babies. I will explain the why, what, and how to increase your retail sales with lighting techniques employed by the most successful retail businesses. We now know the “why” we must install good lighting, but now we need to know the “what.” There are several lighting techniques

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