What is Pay Per Call marketing? As this is an emerging field in the internet marketing industry, not many businesses know the advantages of the pay per call model. So recently, many clients have asked, “What is Pay Per Call marketing?�. Pay per call is a variation from the older model aptly named pay per click. This model has been in use for over a decade and companies such as Google use it with their Adwords platform. Instead of clients bidding and paying for internet users to click on their advertisement in hopes of converting those users to potential clients, the pay per call model makes acquiring a client much easier and more convenient. Pay Per Call marketing, which is a model used by many lead-gen (Lead Generation) companies takes the hassle out of finding new clients. The Lead-gen companies advertise the product or service of any business to a wide range of people all over the city, state, country and/or even worldwide if need be. Then, the company screens phone calls that seem to be potential clients and delivers them to the client. The phone calls are then tracked in terms of where the potential client called from, how long the phone call was, and what the user did to find the phone number to call.
Who will benefit from Pay Per Call marketing Determining if a google pay per call advertising model will work for your business is a crucial decision that could increase your profit tenfold. A business owner would have to weigh the pros and cons. One of the biggest drawbacks that defer businesses from using the Pay Per Call Advertising is the price per call. Usually, lead-generation companies charge anywhere from $15-$35 for each potential lead. Of course, there are certain requirements that each lead must fulfill, such as time duration. A business would have to ask if paying that amount per lead is worth it for a potential sale. If the business is a plastic surgery center which may yield $10,000 per client, then the investment of $15-$35 is most definitely worth it. On the other hand, if the business is a discount shopping store that sells bargain clothes, then maybe the cost of the lead will not be worth it. Who offers Pay Per Call Marketing?
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