C o me . Si t . Stay. pet-friendly travel book series
1. WHAT IS IT
2. PET-FRIENDLY TR AVEL RESEARC H
3. SIMILA R TRAVEL TITLES
4. WHAT DOES IT LOO K LIKE
5. SAMP LE SPREA DS
6. SIMILA R BOO K DESIGN S
7. A BOUT THE C ONTRIBUTORS
Janine Franceschi, www.luxurypaw.com 508.561.1723 J.Nichole Smith, www.dane-dane.com 206.240.8560
W HAT IS IT? A FUN, HIP, STYLISH series of dog-centric travel guidebooks, featuring luxury pet-friendly hotels, activities, resources and recommendations for each city. Visually lush, each collection will be rich with lifestyle photography. The design will be crisp and minimal: full page and double-truck, full bleed photographs as well as simple detail photo collages accented by airy text in sans serif fonts. Our recommended first six cities would be
Come. Sit. Stay. Seattle, WA Come. Sit. Stay. San Francisco, CA Come. Sit. Stay. Chicago, IL
Come. Sit. Stay. New York, NY Come. Sit. Stay. Boston, MA Come. Sit. Stay. Denver, CO
W HO WOUL D B U Y I T ? The pet owner who travels with their pet (as a guide). The person who has a pet lover in their life (as a gift). The consumer who is drawn to the design, photography and affordable price-point.
W HAT M A K E S YO U S O S U R E? There is nothing currently like this on the market. This collection would be a unique offering in Travel, Pet and Local sections of any bookstore or online book retailer. This is a unique hybrid of upscale travel and pet-centric lifestyle book for a market that is yet untapped. This book not only caters to the desire of the target buyer to travel with their pet in an upscale fashion, it also appeals to the visual aesthetic and artistic sensibilities of this consumer. In this book the reader will find architecturally interesting hotels, interiors designed by cutting edge designers, celebrity pet amenities, pet-friendly restaurants owned by renowned chefs, pet-centric trends, as well as a wealth of delicious, artistic detail images. Most importantly, this book will be the first to feature artistic photographs of a variety of dogs and their people enjoying the pet-centric travel lifestyle.
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PET + TRAVE L I ND U S T RY S P ECI FI CS Many 4 and 5 star rated hotel properties now realize as stated in the 2009 Ernst & Young Lodging Report, “Given the upper upscale segment’s reliance on the business traveler, it is becoming increasingly important for hotels in this segment to expand and adopt certain marketing initiatives to mitigate a decline in corporate and group demand."
According to the Travel Industry Association of America:
29.1
Million Americans say they have traveled with their pet in the last three years
of these pet owners
8,410,000
stay at pet-friendly hotels
$52 Billion:
The amount Americans are expected to spend on their pets in 2009
76%
of these
Americans travel by car
While the domestic hotel industry is currently experiencing an economic slowdown, there are some bright spots in the industry that this book ties to beautifully. The ‘mid-upscale’, ‘upper-upscale’ and ‘luxury’ segments of the hotel market have created elaborate pet-friendly policies and programs to entice the leisure traveler in an effort to buffer the loss of their ‘bread & butter’ guests from the business and corporate sectors. Even in the current economic climate
Luxury hoteliers began creating these pet-friendly policies over the past three to five years, but never promoted them aggressively. Now, in an attempt to replace lost revenue, hoteliers are emphasizing their niche marketing initiatives. Very few distribution channels for this information exist. Currently, there is only one online pet-friendly booking engine that caters exclusively to the luxury, pet-friendly hotel segment. This book would create a bridge between the thousands of pet-friendly programs offered at luxury hotels and the 8 million Americans searching for them every year. Current offerings in the major bookstores and online book retailers Pet and Travel sections are limited to books that do not appeal to an upscale traveler. These books rely on cartoon imagery to convey information and not one publication features a sophisticated photo essay. Other pet-travel books are entirely text without any photographic representation.
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SI M IL A R PE T-F R I END LY T R AV EL BO O K CO N CEP T S AA Pet Fr iendly Places to Stay 2009 (AA Lifestyle Guides) $2 2 .9 5
Paperback: 376 pages Publisher: AA Publishing (October 31, 2008) Language: English ISBN-10: 074955875X ISBN-13: 978-0749558758 Product Dimensions: 8.5 x 5.8 x 1.3 inches
Traveling With Your Pet, 10th Edition: The AAA Petbook
$1 7 .9 5
Paperback: 724 pages Publisher: AAA; 10 edition (May 25, 2008) Language: English ISBN-10: 1595082670 ISBN-13: 978-1595082671 Product Dimensions: 9 x 6.1 x 1.4 inches
Fodor's Road Guide USA: Where to Stay with Your Pet, 1st Edition
$1 8 .0 0
Paperback: 736 pages Publisher: Fodor's (June 12, 2001) Language: English ISBN-10: 0676902073 ISBN-13: 978-0676902075 Product Dimensions: 9 x 5 x 1.1 inches
The Pet Tr avel and Fun Author ity of Best-of-State ... 12th Edition
$1 6 .9 5
Paperback: 512 pages Publisher: Annenberg Communications; 12 edition (April 1, 2001) Language: English ISBN-10: 156471814X ISBN-13: 978-1564718143 Product Dimensions: 8.4 x 5.3 x 0.9 inches
Doin' Califor nia With Your Pooch!
$1 9 .9 5
Paperback: 720 pages Publisher: Pet Friendly Publications Inc; 3rd edition (March 1998) Language: English ISBN-10: 1884465102 ISBN-13: 978-1884465109 Product Dimensions: 8.4 x 5.4 x 1.6 inches
DogFr iendly.com's Lodging Guide for Tr aveler s with Dog...
$1 4 .9 5
Paperback: 453 pages Publisher: Dogfriendly.com; 1 edition (January 15, 2008) Language: English ISBN-10: 097187428X ISBN-13: 978-0971874282 Product Dimensions: 8.9 x 5.9 x 1.1 inches
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WHAT D OE S I T L O O K L I K E? This book has a much more upscale feel to it than the paperback books listed on page 3. High quality, glossy paper to showcase the visually lush nature of the book. Square format / 6” X 5.8" (fits in purse / glove compartment) 160 pages Paperback / thick matte cover Wing cover to mark the page of the hotel or location you are visiting. We have reserved the back wing flap for a possible removable piece of pet-centric travel memorabilia like: 'Pet in Room' door hanger for use at pet-friendly hotels, or
U N I QU E P L ACES TO S EL L I T Every hotel/boutique featured in the book Major Market stores - gift department Pet Stores (chain) The Luxury PAW web site
Removable matching luggage tags; one for pup, one for person, or Perforated temporary dog ID tags to add supplemental information to your dogs collar while traveling.
The dane + dane studios web site Pet Life Radio (Weekly Podcast by Janine Franceshi) Pet-centric magazines + web sites Womens’ Magazines + web sites Seniors’ Magazines + web sites
The publication has a look and feel similar to the publications listed on page 5, but ours would be the first book to incorporate this crisp aesthetic into a pet-centric travel book.
Travel Magazines + web sites Affluent Lifestyle Magazines + web sites Pet-centric Catalogs + web sites Pet-centric trade shows (Pet Fashion Week, the Luxury Pet Pavillion, SuperZoo, H.H. Backer , Global Pet Expo etc.)
American Express as a gift to their (pet owning) card members
SUGGE S TE D P R I C E R A NG E $14.95-$19.95
Part of the pet-travel amenity from pet-friendly airlines Speaking engagements Personal pet industry and travel industry contacts
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SAM P L E SPRE ADS
C a r me l,
CA
L orem ip s u m d olor s it am et , c on s ec t et u r ad ip is c in g e l i t. Aliq u am ac orc i. S ed p os u ere m ales u ad a t u r p is . P h a s e l l u s g r av i d a p o s u e re e n i m . Ve s t i b u l u m ve h i c u l a , j u s t o n o n l a o re e t m o l l i s , nu n c s e m c o n d i m e n t u m e n i m , u t a d i p i s c i n g a n t e m a s s a porta
lectus. Mauris
aliquam
iaculis
t o r t o r. C u r a b i t u r
s a g i t t i s . Ve s t i b u l u m s i t a m e t u r n a . D o n e c m a l e s u a d a , n e q u e s ed c on d im en t u m \ D o n e c a rc u . P h a s e l l u s e t t o r t o r. M o r b i l o b o r t i s c o n s e q u a t q u a m . P ro i n f r i n g i l l a . E t i a m m a l e s u a d a l o b o r t i s d i a m . S e d p h a re t r a . C r a s a c d i a m . A e n e a n m e t u s . A l i q u a m l e o s ap i e n , c u r s u s n o n , b l a n d i t i n , c o n s e q u a t u t , s ap i e n . A l i q u a m e g e t
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SI M IL A R TRAVE L B O O K D E S I G NS
eat.shop nyc: The Indispensable Guide to Inspired, Locally Owned Eating and Shopping Establishments (eat.shop guides) $1 4 .9 5
Paperback: 272 pages Publisher: Cabazon Books; illustrated edition edition (November 30, 2007) Language: English ISBN-10: 0978958837 ISBN-13: 978-0978958831 Product Dimensions: 6 x 5.8 x 0.7 inches
eat.shop sf bay area
eat.shop boston Where Chicago Shop! (Where to Shop Guides)
$9 .9 5
Hardcover: 96 pages Publisher: GPP Travel; 1st edition (March 18, 2008) Language: English ISBN-10: 0762746270 ISBN-13: 978-0762746279 Product Dimensions: 5.3 x 3.8 x 0.6 inches
LUXE New Yor k (LUXE City Guides)
$9 .9 9
Pamphlet: 24 pages Publisher: LUXE Asia Limited; 2nd edition (June 1, 2008) Language: English ISBN-10: 9628935844 ISBN-13: 978-9628935840 Product Dimensions: 5.8 x 3 x 0.5 inches
Hip Hotels USA
$2 9 .9 5
Paperback: 453 pages Publisher: Dogfriendly.com; 1 edition (January 15, 2008) Language: English ISBN-10: 097187428X ISBN-13: 978-0971874282 Product Dimensions: 8.9 x 5.9 x 1.1 inches
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J AN IN E FRA N C ES CH I , w r i t e r Janine Franceschi is the founder of PAW;Pet-friendly Accommodations Worldwide, the only online pet-friendly hotel booking engine to exclusively feature luxury, (4-star or higher rated) pet-friendly hotels for booking. Janine is the "National Pet Travel Examiner' for Examiner.com and a contributing Travel Editor for Doggie Aficionado Magazine. In 2008, Janine and her Irish setter Beau, set off on a 4-month, 13,000 mile, 30-state, 50-luxury pet-friendly hotel cross country promotional tour for PAW. Their findings fill the PAW website; www.luxurypaw.com where she shares pet-friendly activities, restaurants, and resources discovered in each city in addition to detailed pet-friendly hotel reviews. For the "Come.Sit.Stay' series Janine will be compiling the "who, what, when, where, & why" of each selected hotel, shop, restaurant, and resource. This information will include the physical address, contact information, and a paragraph or two about what makes the selection, paws down, something not be be missed while traveling with your pet. Janine Franceschi, www.luxurypaw.com email. janine@luxurypaw.com cell. 508.561.1723
J . NICHOL E SM I T H , w r i t e r + p ho togr ap her J. Nichole Smith is the founder of dane + dane studios, a boutique creative firm based in Seattle specializing in photography, branding, web development and general consulting for individuals and businesses in the pet industry. Nichole also co-founded Dog is Good, a unique apparel company for the humans in a dog's life, based in sunny Seal Beach, CA. When she's not in Seattle or Seal Beach, you can find Nichole and her Great Dane Olivia traveling up and down the West coast, photographing and/or writing about various pet-friendly accommodations for CityDog Magazine and luxurypaw.com. Nichole was also the photographer for the “Good Behavior Book for Dogs,” published by Quarry in 2007. For the “Come.Sit.Stay” series Nichole will capture the artistic details that allow the reader to truly connect with each featured hotel, restaurant, shop and resource. The book will be visually driven and will rely heavily on vivid, artistic, emotive photography to captivate and inspire the reader.
J.Nichole Smith, www.dane-dane.com, www.jnichole.com email. nichole@dane-dane.com cell. 206.240.8560
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